RedLion: Delivers Industrial Automation & Networking Solutions

• Migrate their website to Drupal 7 quickly.
• Make their website more SEO-friendly.
• Carry out e-commerce integration.
• Improve the user experience on the site.
• Make the site more accessible for the admin to manage.
• Add few new features to an existing site.
• Ensure effective content management.

About RedLion: With over five decades of industry experience, RedLion is the best industrial data company there is. The brand has been helping leading manufacturing companies worldwide to take full advantage of data by creating impressive solutions that enable organizations to access, connect, and visualize data. With the industrial automation and networking solutions offered by RedLion, their clients can gain real-time data visibility, which further helps businesses make better products, operations, and resource-optimization decisions.

Right from the beginning of the project, we realized that a customized approach is the best course of action. Our experience delivering impressive Drupal development services convinced us that this approach suits the client’s needs. Hence, we analyzed the website’s performance to understand the current version and user experience. This helped us know where the site is performing well and where it is not. It gave us the insights we needed to make the website better.

As part of the project execution strategy, we knew that following an agile development methodology is the most suitable as it is a custom project. This would give us ample opportunities to make changes. Once we understood the deliverables of the project, we developed a clear blueprint for the project execution.

We then constituted an adept team of UI experts, Drupal professionals, QAs, etc. The team was well-balanced, with both backend and frontend professionals who ensured the project was in the best hands.

Having set the stage right for the project, we quickly started working:

As we developed a helpful blueprint for the project, our Drupal development team began working on the project as quickly as possible. Our immediate concern was to evaluate the gap in the existing design and address the same. We relied on our UI experts, who trusted in HTML, JavaScript, and CSS. They created an impeccable UI that everyone loved and felt adequate for the brand and its audience. The focus was ensuring a seamless user experience on all devices and platforms. We used a custom bootstrap theme as specified by the client.

After finalizing the site's design and UX, we next focused on developing the site. Apart from migrating the site to Drupal 7, we also emphasized making it easy for the client to manage content from the backend. We also integrated a payment gateway into the website and an e-commerce platform to make the e-commerce offerings even better and more user-friendly. Our Drupal development services for the client also included ensuring content type management for family content and portfolio pages. As the site needed SEO, it was agreed to be carried out as an ongoing assignment.

Once the development and design stage was completed, we had a series of discussions with the client to ensure that all deliverables were met without fail. We also conducted an extensive testing session to understand the website's performance as intended. Apart from a few hiccups addressed immediately, the site performed exceptionally well. This made the client very happy and ecstatic.

Once the client launched the website, it performed exceptionally well. The number of visitors increased, and the time spent by the visitors on the site also improved. This significantly boosted the conversion rate, which made the client very happy. The site also experienced a reduction in abandoned carts, which can be directly attributed to better UI and check-out processes.