Website Optimization - A Useful Tips From An Expert

Website Optimization

Website Optimization for the site performance is always a top priority task. Especially when there is a site where we have too many competitors. Optimize a site is essential nowadays because it impacts on site visitors who can not wait for few extra seconds. Means a faster site having a great value for keeping your bottom-line profits high.


1. Reducing number and size of images improves performance

Based on data gathered in a survey, experts analyzed that on an average approximately around 60% of website weight is made up of images. So the better option to get rid of loading is using optimization API and Plugins. Also, images can be compressed using GZIP compression algorithm for Apache like servers.

Another way of optimizing a site is using simply formatted text instead of images containing text.

2.  HTTP(Hypertext Transfer Protocol) requests should be reduced

The more request your website arises, the more responses server will send. This client/server communication leads to huge loading of the website. Thus, by using less HTTP request, performance can be improved. Instead, we can use :

  • Inline JavaScript

  • Using less code

  • Using CSS(Cascading Style Sheet)

  • Reducing external plugins

  • Proper site navigation

  • Making Ajax calls instead of server request


3. Optimize source code, CSS, JavaScript and HTML files

Removing extra spaces, white spaces, unnecessary comments, new line characters, delimiters such as commas, brackets, slash etc. Also, the code can be optimized by using inbuilt functions instead of long logic. Fewer lines result in less loading of the page, you can take help from the web development company to optimize your website.


4. Use Content Delivery Network(CDN)

CDN is the globally positioned servers. These server stores cached copy of content like image, CSS, Javascript. Since the data needs to travel the shorter distance, page content will render fast compared to normal ways.


5.  Ignore all unwanted plugin

Plugins are useful in implementing new functionality, but more plugin takes more load. Also, a bad or outdated plugin can slow down your site performance. So always use latest and useful plugin and the outdated plugin should be updated if necessary or removed it not in use.


6. Cache Memory

Storing cached version of static pages will be helpful in rendering the web page quickly. When any user will request for a page within your website, last cached page will be rendered every time till it gets changed. This will save many requests to the server and result in faster loading of a website.


7. Minimizing animations in website

Animated files look very attracting and eye-catching, that everyone loves to watch them. But when site optimization comes into the picture, it has many cons.

  • Flash files are heavy so takes longer time than usual to load.

  • Apple and Blackberry devices don’t support flash files.

  • Search engine robots can’t index images, so it’s difficult to index flash files.

  • Difficult for crawlers to search flash content.


8. Social Media Sharing  

Social media sharing helps to increase publicity of a website, whether it is a service based or product based. Social media includes social networking, blogging, video and image sharing, news etc websites. Some of them are RSS feeds, Facebook, Twitter, Instagram, TOI, etc. sites. The ambition of social media sharing is to increase web traffic and make more and more people aware of the website.


Useful links for checking site performance are:

  1. GTmetrix

  2. PageSpeed Insights

I hope this blog helps you to expand your website optimization knowledge …Thanks! If you need more assistance regarding web design service feel free to contact us now.