AddWeb Insights
Web, AI & eCommerce Engineering Notes from the team shipping it.
Practical writing from 160+ engineers building production platforms for D2C brands, enterprise retail, B2B operations, and AI-driven workflows. No fluff. No “thought leadership.” Just what worked, what didn’t, and what we’d do differently next time.
Active blog · published since 2013
New posts · published weekly
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Six pillars covering everything the AddWeb engineering team ships, scopes, or supports from AI agents to platform migrations.
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All Recent Posts
The latest from the team.
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Open-source AI versus commercial AI: Most companies do not have to choose sides between the two. Your actual choice lies in the positioning of each…- Agency Growth
Why Every Growing Agency Needs Fewer Decisions, Not Faster Decisions
Author’s Note For years, I thought becoming a better leader meant becoming a faster decision-maker. Reply quicker. Approve faster. Solve problems immediately. Stay involved. It… - AINGO
How Large Language Models Will Become Every Nonprofit’s Always-On Strategy Consultant in 2026
Most nonprofit leaders I talk to are stretched thin. Board packets need rewriting the night before the meeting. A funder asks for a refreshed theory… - AIWordPress
How AI Is Becoming a Native Part of the WordPress Ecosystem
For years, AI in WordPress meant installing yet another plugin to generate blog posts, meta descriptions, or chatbot replies. That’s changing as WordPress.com ships native… - Agency Growth
Why Great Client Relationships Start Before the First Project
Author’s Note One of the biggest misconceptions in agency business is that client relationships begin when the contract is signed. I don’t believe that’s true.… 
UI UXHow Small UX Improvements Create Long-Term Revenue Gains
For most ecommerce teams, user experience is seen as an extra to design once you have space on your roadmap for it. The numbers say…
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