The client was using age-old eCommerce technology, limiting the website from functioning at its full capacity and compromising the user experience. They were looking for an experienced Shopify development agency to help them out. Client wanted to overcome a few challenges, such as:
- Outdated technology that swayed away latest eCommerce trends
- Absence of user-friendly functionalities to make buying easy on the site
- A confusing and hard-to-follow check-out process that was slow
- Lack of updated payment systems to ensure the safety of payments
- Lack of enough informative pages to educate customers
About Packsys: An established brand with 20 years of active business tenure, Packsys is one of the most respected names in Mexico, selling packaging adhesives and products. The USP of the brand was environment-friendly products with the 3R Model, which stands for Recycle, Reduce, and Reuse.
As the business was looking to expand its eCommerce business and push its image, we knew the challenges involved. We also adopted a quick and detailed approach to the site's development.
As we needed a Shopify eCommerce development team, we put together a team that consisted of developers and strategists. Using agile methodology, we designed a plan to deliver a user-focused eCommerce platform and comprehensive technology to the client with ways to make the site work better and the website inventory management easier for the client.
The focus of the entire project was decided to be on two important elements—user experience and inventory management. Our Shopify store development team revamped the website by integrating Shopify and a suitable theme. We also added the user sign-up/login functionality to streamline the process and resource pages to educate users. Checkout process integration was another major element we paid attention to make it fast, easy, and simple. In addition, our Shopify development services team has also integrated the following features:
It helps the website admin manage the product category effectively, helping them manage products well while also making navigation for users easy to reach their products.
The client can now manage the page easily. They can add content and remove it based on the product listings.
This feature allows the client to accurately keep track of product purchases and shipments and record it. These records can use for policy, strategy, and decision-making processes.
Centralized inventory helps the client to manage their inventory better and always be on top of the stock. It helps the client reduce idle stock while ensuring enough stock to meet orders optimally.
Improved the speed and security of the online payment option with PayPal payment gateway to make the users feel confident about making purchases on the website.
The result of the project was a modern-looking and unique website with a seamlessly integrated Shopify platform for better user experience and easy inventory management. We integrated the PayPal payment gateway to help users make easy purchases and payments. To help customers learn about each product, YouTube videos were integrated, improving users’ experience on the website. All in all, the new website with Shopify to help looks sleek, impressive, and engaging to the users while also being exceedingly easy to manage for Packsys.
With our eCommerce solution, it did not take more time for Packsys to see glowing results like:
Lower Bounce Rate
More Traffic Growth
More Product Interaction
Reduce Back-End Management Time
Improvement in CTR
Growth in ROI