AddWeb Insights
Web, AI & eCommerce Engineering Notes from the team shipping it.
Practical writing from 160+ engineers building production platforms for D2C brands, enterprise retail, B2B operations, and AI-driven workflows. No fluff. No “thought leadership.” Just what worked, what didn’t, and what we’d do differently next time.
Active blog · published since 2013
New posts · published weekly
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Six pillars covering everything the AddWeb engineering team ships, scopes, or supports from AI agents to platform migrations.
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Editor’s Picks
Worth your time this week.
Hand-picked by the AddWeb editorial team the posts shipping the most reader-emails right now.
Web DevelopmentWhat Do Potential Clients Expect From a Modern Personal Injury Law Firm Website?
When someone visits a personal injury law firm’s website, they may be dealing with an unfamiliar and stressful situation. They could have been injured in…
- Agency Growth
The Most Expensive Mistakes Are the Ones Nobody Talks About
Author’s Note When we talk about business mistakes, we usually imagine dramatic failures. A major client lost. A failed product. A bad investment. A disastrous…
- Node.js
Building a Multi-Tenant eCommerce Platform with Node.js: Key Design Decisions
A multi-tenant eCommerce solution in Node.js is a system that has been built on one code base and deployment but can safely serve multiple merchants…
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All Recent Posts
The latest from the team.
- Agency Growth
When Should a Digital Agency Use an External Engineering Partner?
Digital agencies regularly encounter opportunities that require more technical capacity than their existing teams can provide. A client may request a complex eCommerce integration. Another… - Agency Growth
Why Personal Injury Law Firm Websites Lose Potential Clients Before They Call
A potential client visits your law firm’s website after an accident. They want to understand whether your firm handles their situation, whether they can trust… - Agency Growth
What 21 Years in IT Taught Me About Being Wrong
Author’s Note Twenty-one years is a long time to work in technology. Long enough to see technologies arrive, become fashionable, become obsolete, and sometimes return… - Agency Growth
The Hidden Cost of Saying “Yes” When Your Agency Doesn’t Have the Technical Capacity
An agency wins a new client. The project looks promising, the budget is attractive, and the client is ready to move forward. There is just… - AI
From AI Pilots to AI Profits: Making Intelligent Automation Pay Off in 2026
Introduction: AI adoption is growing, but are businesses seeing the returns? In recent years, artificial intelligence has become not only innovative but also a popular… - AI
Offshore AI Development Services: Benefits, Engagement Models, and How to Choose the Right Partner
The idea of building in-house AI might seem like a good deal until you get into contact with the hiring market. Finding and hiring qualified…
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