Simplify Email & SMS Marketing with Zoho Campaigns

At AddWeb, we help businesses maximize their reach and engagement using Zoho Campaigns Zoho’s email & SMS marketing platform. With powerful automation, personalization, and analytics, Zoho Campaigns enables you to deliver the right message to the right audience at the right time.

Our Work

Why Choose Zoho Campaigns?

No design skills? No problem. Use pre-built responsive templates or your own HTML, and customize with a drag-and-drop editor. Preview for web, mobile, and tablet.

Automate initial conversations and FAQs using chatbots. This reduces the load on support teams and ensures 24/7 assistance for customers, even when your team is offline.

Set up drip sequences, trigger-based sends (e.g. welcome series, cart abandonment), or “if-then” workflows using visual builders.

Segment your contacts using criteria like behavior, demographics, tags, or custom fields. Personalize content dynamically so each recipient gets a message tuned to them.

Authenticate your sending domain (SPF, DKIM), monitor sender reputation, and use send-time optimization to increase open rates.

Track opens, clicks, unsubscribes, bounce rates, device & geolocation metrics. Use A/B testing to compare versions and improve your results.

Extend reach by sending both email and SMS campaigns from the same interface.

Sync contacts and campaign data with Zoho CRM. Trigger actions in other Zoho apps based on campaign responses. Combine with your other Zoho sub-products for cohesive automation.

Measurable Benefits You’ll See

Increased Engagement: Personalized messaging and segmenting boost open and click-through rates
Efficiency Gains: Automate repetitive campaigns (welcome, follow-ups, re-engagement)
Better ROI: Lower cost per conversion as campaigns get smarter
Data-Driven Decisions: Real metrics help you refine strategy, optimize content
Better Team Productivity: Automate routine chats with bots
Scalable Growth: Use workflows and segmentation to scale campaigns as contact lists grow

Industry-Specific Use Cases

E-commerce & Retail
B2B / SaaS
Media & Content
Events & Courses

Trigger abandoned cart reminders
Send post-purchase upsell/cross-sell emails
Share seasonal promos & product launches

Nurture leads with email drip campaigns
Onboard new customers via a sequence of informative emails
Run periodic newsletters to keep your brand top-of-mind

Distribute blog digests or content roundups
Segment based on content preferences and send relevant articles
Use A/B testing to refine subject lines & content formats

Promote event registration via sequence of reminders
Send follow-up surveys or certificates post-event
Segment based on attendance or interest to plan future communications

Our Implementation Approach

Discovery & Strategy
Map your communication goals, audience segments, and campaign types.
Design & Setup
Build templates, configure sender domains, set up integrations (CRM, eCommerce).
Automation & Workflows
Create drip sequences, triggers, and conditional flows.
Testing & Launch
Run test sends, optimize with A/B tests, then launch.
Monitor & Optimize
Analyze performance, tweak workflows, refine segments and content.
Training & Handoff
Train your team to maintain, expand, and iterate campaigns.

Collect Smarter with Zoho Campaigns

Supercharge your marketing by combining the power of email + SMS, automation, and analytics all from one platform. Our team at AddWeb will tailor Zoho Campaigns to your business objectives, ensuring your campaigns perform, your audience engages, and your growth accelerates.

Ready to get started? Reach out, and let’s craft email campaigns that convert.