Dixon Pest Solutions – Powering Local Presence with SEO & WordPress

We helped Dixon Pest Solutions boost its local presence through SEO and social media. Built on WordPress 6.5.5 with Divi and hosted on OVHCloud, the site delivers a clean, user-friendly experience for pest control customers.

The Business Needs

Understanding the Needs of Dixon Pest Solutions

Dixon Pest Solutions needed a strong digital presence to improve brand awareness and drive more local leads. Their goal was to increase visibility for their pest control services while shifting away from disappointing results with their previous agency’s social media efforts.

They required a platform to present their range of services—pest control, termite treatment, rodent removal, and more—while targeting homeowners, businesses, and property managers. The strategy also demanded consistent SEO and social media content to attract and retain potential customers.

Built on WordPress for ease of content management, the website needed to be fast, mobile-friendly, and optimized for search engines. Our SEO and content marketing approach aimed to position them as a trusted, local solution for pest issues.

About Our Client: Dixon Pest Solutions is a South Carolina-based pest control company offering eco-friendly, family-safe treatments. Known for reliability and old-fashioned service values, the company helps homes and businesses stay pest-free with personalized treatment plans and modern pest management techniques.

Our Approach

Building a seamless digital presence for pest control solutions.

We implemented a targeted SEO and social media strategy tailored to Dixon Pest Solutions’ brand values to maximize the client’s online presence. The focus was on increasing local visibility and customer engagement through a clean, structured WordPress website and consistent digital outreach.

We began by optimizing the overall website architecture—designing service-based landing pages highlighting their offerings, such as pest control, termite treatment, and bed bug removal. Our team ensured every page supported SEO best practices while maintaining a user-friendly experience across all devices. Clear call-to-actions, localized content, and informative sections were designed to drive conversions and improve search engine rankings.

Using WordPress 6.5.5 and the Divi editor, hosted on OVHCloud, our developers ensured seamless performance and ease of management. Through consistent off-page SEO and engaging social media creatives, we helped Dixon Pest Solutions build a digital presence that connects effectively with South Carolina homeowners, businesses, and property managers.

Team Members

Man Days

Client Calls

New Features Added

Insights from Those We’ve Worked With

Hear directly from those who’ve partnered with our team

The Solution

An optimized and strategy-driven digital presence for pest control services.

We delivered an SEO-optimized, performance-focused WordPress website and implemented a comprehensive organic marketing strategy to strengthen Dixon Pest Solution’s online reach. Our primary deliverables were:

SEO-Driven Website Optimization

We enhanced the existing WordPress 6.5.5 site using the Divi builder, optimizing on-page elements like meta tags, headings, internal linking, and image alt texts to improve organic rankings.

Consistent Social Media Engagement

We designed and published targeted social media graphics and posts to complement SEO efforts to drive engagement and support brand recall across platforms.

Content Structuring for Local SEO

We restructured content around high-intent, localized keywords focused on services like termite control, mosquito reduction, and rodent removal, targeting homeowners and property managers.

Performance and Accessibility Enhancements

The site was fine-tuned with OVHCloud hosting and LiteSpeed optimization for faster loading, cross-device responsiveness, and better accessibility.

Yoast SEO Plugin Integration

We utilized the Yoast plugin to streamline SEO practices, monitor readability, and ensure ongoing technical compliance with search engine standards.

The solution enabled Dixon Pest Solutions to increase organic traffic by 20%, strengthen local brand presence, and build trust among target audiences through an informative and search-friendly platform.

Features

The SEO and social media efforts for Dixon Pest Solutions bring:

Scalable Optimization Workflow

Implemented a sustainable SEO workflow that allows regular content updates, keyword enhancements, and performance reviews without overhauling the core structure.

Tailored Visual Communication

Developed platform-specific, pest-control-themed social media creatives that align with local audience behavior and brand tone

Audience-Centric Content Strategy

Devised targeted content to address the pain points of homeowners, property managers, and business owners, improving engagement and user retention.

Cross-Channel Brand Alignment

Maintained consistency in brand messaging and visuals across the website and social media, strengthening recognition and authority.

SEO Health Monitoring

Set up tools and reporting mechanisms to track keyword positions, traffic trends, and site health, enabling data-driven adjustments.

Lead-Ready Digital Funnel

Integrated clear CTAs and optimized landing pages to guide users from discovery to inquiry, boosting qualified leads for pest control services.

Screenshots

Visual insights into Dixon’s website transformation

Andrew Dixon, Founder

“ Working with AddWeb Solution has been a refreshing experience after dealing with challenges from our previous agency. We needed a consistent and impactful social media presence and strong SEO to drive more visibility, and they delivered. Their strategic SEO and creative content planning approach significantly improved our online traffic and engagement. With a 20% rise in organic reach and a well-structured SEO foundation, we’re finally seeing the digital momentum we sought. The team’s responsiveness, expertise, and proactive communication make them a trusted partner in our growth journey. ”

Final Outcome

The strategic revamp elevated Dixon Pest Solutions’ digital identity, positioning them as a modern, trustworthy name in South Carolina’s pest control industry. Rather than merely updating content, they focused on building a performance-driven presence that aligns with their commitment to family-safe treatments and dependable service.

Through a balanced blend of SEO and social media, Dixon began attracting more qualified leads, reflected in improved keyword rankings, user retention, and organic discovery. The platform’s backend was also structured for long-term sustainability, allowing easy updates and ongoing optimization.

This initiative amplified brand visibility and empowered the client with tools and frameworks to drive continuous growth. The project shifts from a static web presence to a living, evolving digital asset that reflects Dixon’s professional edge and community-first approach.

Increased Children’s Registration

Increased Client Review

Increased Brand Review

Happy Parents