Eddifi – Redefining User Engagement Through Targeted Page Redesign

We redesigned key informational and conversion-focused pages for Eddifi, an initiative powered by Assessforce’s low-code/no-code platform. Our team crafted pixel-perfect Figma designs and translated them into responsive HTML and CSS, enhancing clarity and usability across pages, all while aligning with Eddifi’s focus on privacy, legitimacy, and user empowerment.

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Eddifi approached us with a clear goal: to redesign its high-value informational pages for better engagement, intuitive navigation, and stronger brand resonance. As a platform designed to help users privately explore personal concerns, from health to career and social well-being, Eddifi needed an interface that conveyed professionalism, trust, and compassion.

They wanted specific pages, like “About Us,” “Become a Partner,” and “White Label Eddifi,” to feel less like static content and more like interactive, thoughtfully structured experiences. Cluttered layouts, inconsistent design elements, and outdated visuals were hindering engagement. 

Our task was to create a user experience that could effectively communicate Eddifi’s values of empathy, privacy, and education, without overwhelming the user. Our solution wouldn’t just be design-deep; it needed to be human-centered. We aimed to blend minimal design with maximum impact, improving how users engage with content while building credibility at every touchpoint.

About Our Client: Eddifi, backed by a U.S.-based parent company, Assessforce, is a unique digital platform that promotes anonymous, self-guided learning and self-screening. Built with Globain’s low-code infrastructure, Eddifi enables users to explore sensitive personal topics through a secure, judgment-free environment.

We kicked off the engagement by aligning closely with Eddifi’s leadership and internal UX team to understand their expectations, tone, and target audience. Through a series of workshops and UI/UX discussions, we learned that the visual language had to strike a balance between simplicity and supportiveness.

The first step was auditing the existing interfaces. We identified gaps in layout clarity, content hierarchy, and mobile responsiveness. Next, our design team created high-fidelity wireframes in Figma that emphasized whitespace, structured typography, and logical flows. 

Each component was built around Eddifi’s user journey, from the first scroll to final interaction, making information easy to find and act upon. Our front-end developers took these designs and turned them into responsive HTML and CSS code using semantic best practices. By forgoing dynamic features in favor of performance and stability, we ensured fast load times and cross-device compatibility. 

Our QA team ran rigorous tests to validate accessibility, responsiveness, and consistency across browsers and screen sizes. In essence, our approach ensured that every pixel and paragraph served a purpose, supporting Eddifi’s mission to educate and empower through clear and confidential digital experiences.

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Designing with purpose: informative, trustworthy, and scalable web pages

We redesigned and implemented a user-centric, spiritually aligned WordPress website to strengthen the online presence of Unity Path Church. Our key deliverables included:

Each redesigned page was built with storytelling in mind, guiding users from awareness to engagement in a seamless, flowing process. Here’s how we delivered a future-proof front-end solution:

1. Comprehensive UI/UX Redesign

We reimagined the “About Us,” “Become a Partner,” “Contact Us,” and other pages to better reflect the core narrative. Every page was designed to build an emotional connection and brand trust.

2. Trust-First Design System

A consistent color palette, clean fonts, and visually aligned elements now provide a unified brand feel. Spacing, alignment, and visual anchors were used to reduce cognitive load and increase information retention.

3. Content-Aware Structuring

We worked with Eddifi’s team to organize content into digestible blocks. Subheadings, visual dividers, and subtle CTAs guide users while supporting their desire for privacy and control.

4. Pixel-Perfect HTML/CSS Implementation

Our developers translated Figma prototypes into clean, responsive HTML and CSS. The code was optimized for fast loading and future maintenance, with reusable components that support scalability.

5. Privacy-Respecting User Experience

With privacy at the forefront, we implemented frictionless forms, simple navigational patterns, and unobtrusive CTAs that empower users to act on their terms.

6. Mobile-Optimized Interface

From smartphones to desktops, each screen adapts effortlessly, ensuring that users always enjoy a smooth and high-quality experience, regardless of the device they use.

So the platform turned into a trustworthy, easy-to-navigate platform that meets the needs of modern users seeking guidance, education, and connection, without compromising on anonymity or accessibility.

The new Eddifi site offers:

User-Centric Layouts

Simplified interfaces lead users directly to key information. Each section was intentionally structured to align with the user’s psychological flow.

Logical Content Hierarchy

Headers, subheadings, and content blocks were arranged for optimal readability. Every page feels like a conversation, not a wall of text.

Intuitive Navigation & CTAs

Clear call-to-actions and guided paths help users explore partnerships, get in touch, or learn more about Eddifi’s services without confusion or clutter.

Anonymity by Design

Interfaces reinforce the brand’s core promise of private, non-intrusive experiences, building confidence with every click.

Responsive & Accessible Codebase

HTML/CSS outputs meet modern accessibility standards, with clean markup and mobile responsiveness tested across all major browsers.

Scalable Visual Architecture


The UI system allows for future expansion, and new content, tools, or languages can be easily added without disrupting existing design flows.

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A glimpse into Eddifi’s fresh, future-ready design.

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Words from those who chose us

“ Working with AddWeb Solution was a refreshing experience for our church’s online presence. Our previous Squarespace site struggled with both user experience and functionality. The team at AddWeb seamlessly transitioned us to WordPress, utilizing the FSE Spiritual theme and integrating powerful plugins like EventPrime, Smart Slider, and Prayer Engine. They were attentive, quick to respond, and truly understood our goals. And the result was a clean, engaging, and user-friendly site that speaks to our local and online communities. We now have a platform that informs and inspires, and that’s exactly what we wanted. ”

The refreshed Eddifi platform is more than just a visual upgrade; it’s a functional evolution. With new front-end pages coded directly from Figma designs, the platform is faster, cleaner, and more aligned with Eddifi’s commitment to privacy-first learning and self-discovery.

This redesign lays a solid foundation for future platform upgrades, built on clean code and modular components. Whether Eddifi decides to add new pages, tools, or partner content, the foundation is now in place for seamless scalability. With every page crafted intentionally, users can feel seen, safe, and supported.

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