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The Business Needs

Understand what TTF was looking for with AddWeb Solution

As the biggest portal for the most prominent players in the UK’s timber industry, TTF wanted to ensure that the website could cater to its users' varying and dynamic requirements. Hence, it wanted a top Zoho customization service provider & Zoho consulting partner to make the site a trustworthy industry-leading portal that timber importers, merchants, agents, and manufacturers can rely on by:

  • Managing customer relationships.
  • Analyzing data on the TTF website.
  • Ensuring accurate pin placement on the map for searches.
  • Website security aspects.
  • Want easy user navigation flow.


About TTF: TTF is the biggest membership body for timber importers, merchants, agents, and manufacturers, constituting about 80% of the $10 billion industry in the UK. The federation had been a significant force in the industry for over 125 years, which shows the body’s importance in the country's timber industry. The portal acts as an all-inclusive resource for industry news, information, knowledge, and trade policies for anyone wanting to become involved with the industry.

Our Approach

What approach have we used to carry out the project?

Although AddWeb Solution has worked with clients looking for Zoho consulting services from the timber industry, considering the sheer size of the portal, we realized that we needed a custom approach with TTF. The first thing we did, hence, was to identify the issues that the client was facing.


We brainstormed with the client and discussed in length to understand their current challenges and what ideal solution they need. The discussions were highly fruitful as we could understand the project's scope, what the client needs, and the opportunities and challenges with the project.


As we learned about the exact requirement of the project, we designed a blueprint of the project and how we will execute the same. As we needed an exceptional team of developers with Zoho-certified consultants, we put together a team that included designers, WordPress developers and Zoho experts, and PHP, jQuery, Nginx, and MySQL professionals. We also ensured a testing team to ensure the integrations worked as intended.



Team Members


Man Hours


Functionalities Added


Client Calls


How we transformed the TTF website using the capabilities of Zoho Creator.

As the project's chief goal was to make the website more efficient, expansive, and effective for the users, we decided to rely on agile methodologies and development processes.


When we started working on Zoho CRM integration for the website, we wanted to ensure that the website could cater to users' and administrators' needs. Since the website is a comprehensive portal, ensuring it is easy to manage as it is easy to use was paramount.


Along with integrating Zoho CRM with the site, we also fixed the address for sales in Solihull to ensure it is accurately pinned on the map.


The development team has also taken care of the following: 


  • To take care of the security aspects, we checked that password functionality works as needed in WordPress.
  • We confirmed variables to address the data to deliver constant and reliable map placement.
  • We ensured that the WP password management works well with the Zoho account.
  • We created a sitemap for the TTF website to ensure user navigation flow.


Apart from this, our Zoho experts have reviewed the TTF Zoho plugin to ensure that it updates accurately, it has the right and efficient layout, and its password update feature works properly.


At the end of the project, we also worked extensively to test each functionality and feature of the website to ensure that it worked as intended.

Striking Features

The following features were developed and updated to make the website perform well:


Look at the screenshots of the site to know how it was realized

TTF-about us
TTF education
TTF find a member
TTF home page
TTF login
TTF stats
TTF divisions
TTC member code of conduct
TTF news
TTF Regions

Clients Speak-Stories from our Clients

Check out what our client says about our work

Before connecting with AddWeb Solution, we interacted with a couple of Zoho software consultants. However, we could not find the right Zoho-certified consultant to meet our requirements. Our search ended with AddWeb, and the discovery call convinced us that AddWeb could pull this off. They understood the challenges quickly and shared how they would approach this from a development perspective. This made us confident that AddWeb knows what they are talking about. Like the initial interaction, all the further calls, sessions, and interactions were fruitful. The team was courteous to our requirements and shared timely updates, which was a huge relief. We recommend AddWeb to any business looking for a reliable Zoho CRM integration and services provider with complete confidence.

Joe Navin


Final Outcome

What business growth did our client get from our work?

After the project went live, we closely observed it to ensure it performed as expected. TTF has witnessed a considerable uptick in its website’s performance. The number of sessions increased, as has the time spent by the users on the website. The site also observed an increase in newsletter signup, which was one of the significant issues with the previous site version. The admins considerably reduced their time managing the site and maintaining the content.


TTF has been able to enjoy impressive results like the following after the launch:



Increased Website Users


Increased Newsletter Signups


Reduced Website Maintenance Time


Increased User Engagement


Decreased Bounce Rate

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