As the biggest portal for the most prominent players in the UK’s timber industry, TTF wanted to ensure that the website could cater to its users' varying and dynamic requirements. Hence, it wanted a top Zoho customization service provider & Zoho consulting partner to make the site a trustworthy industry-leading portal that timber importers, merchants, agents, and manufacturers can rely on by:
- Managing customer relationships.
- Analyzing data on the TTF website.
- Ensuring accurate pin placement on the map for searches.
- Website security aspects.
- Want easy user navigation flow.
About TTF: TTF is the biggest membership body for timber importers, merchants, agents, and manufacturers, constituting about 80% of the $10 billion industry in the UK. The federation had been a significant force in the industry for over 125 years, which shows the body’s importance in the country's timber industry. The portal acts as an all-inclusive resource for industry news, information, knowledge, and trade policies for anyone wanting to become involved with the industry.
Although AddWeb Solution has worked with clients looking for Zoho consulting services from the timber industry, considering the sheer size of the portal, we realized that we needed a custom approach with TTF. The first thing we did, hence, was to identify the issues that the client was facing.
We brainstormed with the client and discussed in length to understand their current challenges and what ideal solution they need. The discussions were highly fruitful as we could understand the project's scope, what the client needs, and the opportunities and challenges with the project.
As we learned about the exact requirement of the project, we designed a blueprint of the project and how we will execute the same. As we needed an exceptional team of developers with Zoho-certified consultants, we put together a team that included designers, WordPress developers and Zoho experts, and PHP, jQuery, Nginx, and MySQL professionals. We also ensured a testing team to ensure the integrations worked as intended.
How we transformed the TTF website using the capabilities of Zoho Creator.
As the project's chief goal was to make the website more efficient, expansive, and effective for the users, we decided to rely on agile methodologies and development processes.
When we started working on Zoho CRM integration for the website, we wanted to ensure that the website could cater to users' and administrators' needs. Since the website is a comprehensive portal, ensuring it is easy to manage as it is easy to use was paramount.
Along with integrating Zoho CRM with the site, we also fixed the address for sales in Solihull to ensure it is accurately pinned on the map.
The development team has also taken care of the following:
- To take care of the security aspects, we checked that password functionality works as needed in WordPress.
- We confirmed variables to address the data to deliver constant and reliable map placement.
- We ensured that the WP password management works well with the Zoho account.
- We created a sitemap for the TTF website to ensure user navigation flow.
Apart from this, our Zoho experts have reviewed the TTF Zoho plugin to ensure that it updates accurately, it has the right and efficient layout, and its password update feature works properly.
At the end of the project, we also worked extensively to test each functionality and feature of the website to ensure that it worked as intended.
We added search insights on the homepage for website visitors to access the same for a better user experience.
Used the website to promote and empower the 'Wood for Good' campaign promoting sustainable businesses and service to the community.
We have added a feature that clearly articulates and displays the code of conduct for the federation members.
Developed a newsletter sign-up form for the website to encourage visitors to become a part of the community to understand and learn about the latest developments happening in the UK and the world in the timber industry.
Added paid and free courses that visitors can enroll in to acquire new skills and capabilities to manage and run their businesses better.
TTG calendar has been integrated into the website to display all upcoming events visitors can look up and sign up for.
After the project went live, we closely observed it to ensure it performed as expected. TTF has witnessed a considerable uptick in its website’s performance. The number of sessions increased, as has the time spent by the users on the website. The site also observed an increase in newsletter signup, which was one of the significant issues with the previous site version. The admins considerably reduced their time managing the site and maintaining the content.
TTF has been able to enjoy impressive results like the following after the launch:
Increased Website Users
Increased Newsletter Signups
Reduced Website Maintenance Time
Increased User Engagement
Decreased Bounce Rate