6- Steps SEO Strategy from AddWeb Solution that helped US Based Photographer Client to Boost their Organic Traffic by 51.44%

US Based Photography Studio
Google optimize
Search console
Facebook ads
Google analytics
Google Tag manager

Client Calls


Team Members


Man Hours



Our first step was to understand how the website was performing. And that’s why we performed a thorough website audit using Google analytics and multiple other tools. It has helped us understand the critical pain points within a website that can be improved as a part of search engine marketing services. We’ve identified or validated the website against mobile-friendliness, speed, low-quality or unnecessary pages, fixed indexing problems, analyzed backlinks, and a lot more to optimize her social media.

Keyword Optimization & Competitive Analysis:

While the Photography industry is the narrow one, competition is fierce. The SERPs are flooded with vague keywords and well-established global photographers. We were supposed to be very strategic about performing keyword optimization. We’ve performed the following activities for keyword optimization:

Also, we performed a competitive analysis based on metrics such as current traffic, traffic sources, periodic growth, current trends, domain rating, backlinks, referring domains, and more.

On-Page Efforts

One of the significant challenges was to make the site on-page ready. Her website was under-optimized in terms of on-page SEO and was the primary objective of SEO services offerings from us. Therefore, we have taken the following measures:

Off-Page Efforts

Another important aspect where her website needed attention was off-page optimization as a part of SEO services. And the activity involved:

Technical SEO

Her other challenge was that a website that needed attention rectified the technical SEO glitches. Various activities were performed, from schema optimization, making the website mobile-friendly, fixing duplicate content issues, XML sitemap, and structured data markups to registering the site with Google search console, setting up Google Analytics, and GMB.

Content promotion

To help her get into the top 10 SERPs on popular search engines like Google or Yahoo, we have initiated regular blogs and articles related to the niche of her offerings. At least 4-5 guest blogs were posted monthly to increase the site’s visibility. Also, we’ve worked on promoting content on social media and other public forums. Also, we have leveraged Google, LinkedIn, and Facebook ads for lead generation and to improve the website search.

“ Working with AddWeb Solution was one of the best decisions I made for my business. I was so frustrated trying to figure out where to get the quality leads at regular intervals. I spent a lot of time and money with other agencies, but they made it simple when I connected with AddWeb Solution. Digital Marketing Experts from the AddWeb Solution are the perfect guiding hand and give you the tools and knowledge to take your business to the next level. The digital marketing agency gave me awesome insight and guided me on things to do to improve my site’s SEO ranking. The SEM services and SEO experts are easy to work with, too! ”

Since AddWeb Solution, a search engine marketing company, started working with pro services, their organic traffic and quality leads have significantly improved. SEO experts could acquire quality backlinks and improve keyword rankings with the right strategies and approach. As a result, she observed a massive increment in organic search results:


Leads Enhanced


Bounce Rate Reduced


Session Improved


Page Views Improved


Keywords Ranked


Users Improved

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