Conversion Rate · 90 Days Post-Launch

Shopify Plus Theme Rebuild


Shopify Plus

Hydrogen

Klaviyo

Recharge

SEO Loss · Magento 1 → WooCommerce

M1 to WooCommerce Migration


WooCommerce

M1 Migration

301 Redirects

SEO Parity

Manual Order Entry · 6 Months In

B2B Self-Service Portal


WooCommerce B2B

NetSuite

Approval Chains

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NaNWoo Commerce

Official
Partner

NaNShopify Plus

Custom Theme
+ Hydrogen Specialists

98%

Client
Retention

4-Hour

Engineering
Response SLA

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Why D2C, Enterprise, B2B & Re-platforming Teams Choose AddWeb

🇺🇸

woocommerce

$

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Official WooCommerce Partner — What That Actually Means

Vetted by Automattic

Formal technical review. Code-quality verification. Not a marketplace listing — an actual partnership agreement.

Direct Partner Channel

Escalation path to WooCommerce engineering on platform-level issues. Your bug doesn’t sit in a public support queue.

Certified Code Patterns

Our builds follow Automattic’s published architectural standards. Your next agency can read our code without a translation guide.

Early Platform Access

Pre-release feature visibility. Security-advisory advance notice. Breaking-change preparation before they hit your store.

Full WP Ecosystem Fluency

We are also an official WP Engine partner. Hosting, security, performance, and platform — engineered as one stack, not five vendors.

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Sound Familiar?

eCommerce projects fail in four predictable ways: D2C stores that grow past their template and start spaghetti-coding workarounds; enterprise retail platforms that re-platformed two years ago and somehow still feel slower than the old one; B2B portals that serve sales teams instead of customers; and Magento 1 sites that everyone agreed to migrate three roadmap reviews ago. Most agencies solve for the launch demo. We solve for the eighth-visit checkout.

We outgrew our Shopify theme nine months ago. Every new feature is a custom liquid hack on top of three previous custom liquid hacks. Page speed is somehow getting worse, not better.

Our headless re-platform launched six months ago. Conversion is down 4%. Site speed is up. Nobody can explain why and the agency is pointing at the CMS team.

Our customers want to self-serve — see contract pricing, place reorders, manage approval chains. We are still emailing PDF order forms. Sales loses 8 hours a week to order entry.

We are still on Magento 1. Or Shopify and we hit the limit. Or Salesforce Commerce Cloud and the renewal quote arrived. Every quarter we say next quarter.

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In eCommerce, the launch is the easy part. The eighth-visit conversion is the product. We engineer for both.

We are not a body shop. We are not a theme studio. When we ship eCommerce software, we ship the platform tested at peak traffic, the integrations validated against your real ERP, the AI features trained on your actual catalog, the checkout QA’d on real devices on real carriers, the migration plan with every URL accounted for, and the runbooks your operations team will use during Black Friday. Storefront integrity is not optional in retail.

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Five Capabilities Across Four Buyer Types

Each capability ships standalone or as part of a unified eCommerce platform. Most clients engage on one and expand to two or three over 12–18 months as their retail operations scale.

CAPABILITY 01 — FEATURED

WooCommerce Development

Custom WooCommerce stores for D2C brands, B2B operations, subscription commerce, and content-led retail. Custom plugin development, Gutenberg block development, theme customization, payment gateway integration, and the operational glue (shipping, returns, discounts, loyalty) that turns a WordPress install into a production-grade store.

  • Custom WooCommerce themes + child themes
  • Bespoke plugin + Gutenberg block development
  • WooCommerce Subscriptions + Memberships
  • WooCommerce B2B + wholesale extensions
  • Multi-currency + multi-region storefronts

WooCommerce

WordPress

Gutenberg

Subscriptions

WooCommerce B2B

CAPABILITY 02

Shopify & Shopify Plus Development

Custom Shopify and Shopify Plus builds for D2C brands that have outgrown their default theme. Custom Liquid theme development, Hydrogen headless front-ends, native subscription support, conversion-optimized PDP and checkout flows, and a backend the next agency can extend without spaghetti-coding.

  • Custom Shopify Plus theme + Liquid
  • Shopify Hydrogen headless front-end
  • Subscription engine integration (Recharge, Bold)
  • Conversion-optimized PDP + checkout flow
  • Shopify B2B + wholesale channel

Shopify Plus

Liquid

Hydrogen

Recharge

Shopify B2B

CAPABILITY 03

Complete eCommerce Operations

Beyond the storefront: order management, fulfillment routing, shipping & carrier integration, returns & RMA workflows, discount & promotional engines, loyalty & rewards, gift cards, tax automation, customer service tooling, and review platforms. The operational backbone that keeps a real eCommerce business running on Black Friday and on a Tuesday in February.

  • Order management + fulfillment routing
  • Shipping + carrier integration (FedEx, UPS, ShipStation, ShipBob)
  • Returns & RMA workflows (Loop, Returnly, ReturnGo)
  • Discounts, promotions, gift cards, store credit
  • Loyalty & rewards (Smile.io, Yotpo Loyalty)
  • Tax automation (Avalara, TaxJar) + Reviews (Yotpo, Okendo)
  • Email + SMS marketing (Klaviyo, Postscript)

ShipStation

Loop Returns

Klaviyo

Smile.io

Avalara

Yotpo

CAPABILITY 04

Headless, Composable & Migration

Headless and composable architectures: Next.js or Hydrogen storefront front-end on top of WooCommerce or Shopify (or Adobe Commerce / BigCommerce when warranted), Sanity or Contentful CMS, edge delivery via Vercel or Cloudflare. Plus end-to-end platform migrations: Magento 1 → WooCommerce or Shopify, Salesforce Commerce Cloud → composable, with full URL mapping, 301 redirect plans, and structured-data parity.

  • Next.js + Hydrogen headless front-ends
  • Storyblok / Sanity / Contentful CMS integration
  • Vercel + Cloudflare Workers edge delivery
  • Complete URL mapping + 301 redirect plan
  • Product / category / blog content migration
  • Core Web Vitals validation pre-launch

Next.js

Hydrogen

Sanity

Vercel

M1→Woo/Shopify

CAPABILITY 05

AI for eCommerce Operations

Production AI for retail operations: inventory and demand forecasting, AI-driven product categorization and tagging, recommendation engines that beat default platform suggestions, AI customer service triage (email + chat + ticket), and merchandising automation. Plus EcomSupport360 — our owned AI customer-service product purpose-built for eCommerce.

  • Demand & inventory forecasting (time-series ML)
  • Auto product categorization + tagging at scale
  • Recommendation engines (CF + content-based + LLM-augmented)
  • AI customer service triage (email · chat · ticket)
  • EcomSupport360 — owned AI service product

PyTorch

Time-Series ML

LLMs

EcomSupport360

Recombee

CAPABILITY 06 — DISCOVERY

eCommerce Opportunity Assessment

A 45-minute strategy call followed by a 2–3 week feasibility audit. We assess your buyer position, your existing platform and stack, your conversion data, and your roadmap, and produce a calibrated recommendation. Whether or not we work together afterwards.

  • Buyer-position + scope assessment
  • Build-versus-buy-versus-migrate analysis
  • Platform fit audit (Woo / Shopify / headless / others)
  • Conversion + Core Web Vitals + SEO baseline
  • Calibrated cost, timeline, and ROI model

Free 45-min Call

$2.5K Discovery Sprint

Fixed Scope

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How the eCommerce Stack Fits Together

Four layers. Each independently swappable. Vendor-agnostic, platform-flexible, and operationally disciplined — so you are never locked into a single platform, payment provider, or hosting vendor.

Layer 4 — Apps

Next.js · Hydrogen · React Native · PWA · Voice

Layer 3 — AI & Analytics

PyTorch · LLMs · MLflow · Recombee · EcomSupport360

Layer 1 — Operations

NetSuite · SAP · Akeneo · Brightpearl · Stripe · Avalara

↑↓ Bidirectional sync · Inventory + price + order events · Real-time settlement ↑↓

Why this matters: Layer 1 (operations) and Layer 2 (commerce engine) must not depend on Layer 3 or 4 to complete a checkout. A recommendation-AI outage or app-tier failure should not stop a customer from placing an order. Our architecture isolates real-time order operations to the commerce core while async-syncing analytics and AI features to the cloud.

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Custom Shopify Plus + WooCommerce · Subscription billing · Recommendation AI · PDP optimization · Klaviyo + Yotpo · Headless storefronts

A storefront that scales past the theme. Differentiated UX. Backend the next agency can extend cleanly.

Multi-store / multi-region · Headless replatforming · Promotion engine · Tax + price by region · ERP-driven catalog

Modern composable architecture without disrupting existing fulfillment. Site speed measurably better post-replat.

Customer-specific catalog + pricing · Multi-buyer accounts · Quote-to-order · ERP integration · Reorder workflows

Sales team back to selling. Customer self-service that reduces order errors. ERP-accurate inventory in real time.

Vendor onboarding · Commission + payout engine · Multi-vendor catalog · Dispute workflow · Marketplace SEO

Marketplace economics that scale. Vendor self-service that reduces ops cost. Disputes resolved without escalation.

Recharge / Bold / Ordergroove · Custom subscription engines · Churn-prediction AI · Win-back flows · Subscriber portals

Subscriber experience that earns the renewal. Churn-prediction AI that intervenes before cancel. Operational reporting that finance trusts.

Vertical-specific UX · AR try-on · Configurators · Subscription · Compliance flows · Freight quote engines

Vertical UX that beats generic templates. Compliance built in. Returns reduced through better PDP fit information.

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US-Registered. Globally Delivered. No Compromise on Quality.

The structure that lets us match US-based eCommerce agencies on engineering caliber while delivering materially lower total cost of ownership.

US-Registered Headquarters in Greenville, SC. Account managers and senior architects based in the US for procurement, contracting, IP transfer, and on-site engagements with North American D2C brands, retail teams, and B2B operations. Dedicated NJ office for Northeast clients.

Senior Engineering Center in Ahmedabad, India. 160+ engineers including ML scientists, eCommerce platform specialists, full-stack engineers, mobile developers, and integration engineers. ISO 9001 + 27001 certified facility. Same caliber as US-based teams at materially lower cost.

4-Hour Daily Time Zone Overlap with US Eastern and Pacific. Daily standups in your time zone. Senior engineers travel for retail-vendor coordination, on-site validation, and procurement-facing engagements. One accountable account lead — never handoffs across geographies.

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The Production eCommerce Stack We Deploy

Vendor-agnostic engineering. Platform-flexible. Final selection driven by your buyer position, existing infrastructure, and team skills.

Commerce Engines (Primary)

Official Partner · WordPress-native · D2C + B2B

D2C + mid-market · Liquid + Hydrogen

Available for enterprise + B2B

Available for mid-market + B2B

Available for composable enterprise

Headless Frontends

React enterprise-grade

Shopify-native headless

Vue-based storefronts

Lightweight modern

Web-standards focused

CMS & Content

Structured content for commerce

Enterprise headless CMS

Visual editing for marketing

For WP-native operations

No-code merchandising

ERP · PIM · OMS Integration

NetSuite · SAP · MS Dynamics · Acumatica

Akeneo · Salsify · inRiver

Brightpearl · Veeqo · ShipStation

Klaviyo · HubSpot · Mailchimp

Yotpo · Okendo · Trustpilot

Payments · Tax · Shipping · Returns

Stripe · Adyen · Braintree · Klarna · Affirm

Avalara · TaxJar · Vertex

ShipStation · ShipBob · FedEx · UPS

Loop Returns · Returnly · ReturnGo

Signifyd · Riskified · Forter

Discounts · Loyalty · Subscriptions

Native Woo · Shopify Functions · custom

Smile.io · Yotpo Loyalty · LoyaltyLion

Rise.ai · native platform features

Recharge · Bold · Ordergroove · WooCommerce Subs

Yotpo · Okendo · Judge.me · Trustpilot

AI & Analytics

AddWeb’s owned AI service product

Recommendation engine

Forecasting + categorization

LLM-powered features

Analytics + conversion tracking

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How eCommerce Engagements Run

Six phases. Each with defined deliverables, sign-off gates, and clear go/no-go decisions. The same methodology we use for $2.5K Discovery Sprints and $75K+ enterprise engagements.

01

Discovery + Stack Audit

Buyer-position assessment. Existing-platform audit. Conversion + Core Web Vitals + SEO baseline. Build-versus-buy-versus-migrate analysis. Output: feasibility report with calibrated cost, timeline, ROI model.

02

Architecture + Integration Design

Full architecture, platform selection, ERP/PIM/OMS integration design, payment + tax + shipping integration design — reviewed before any code is written.

03

Build + Integration Development

Platform build with parallel integration development. Custom theme + storefront. AI features trained on your catalog. Mobile + checkout QA on real devices.

04

Pre-Launch Validation

Full system tested against contractual KPIs before any traffic switch. Load testing at peak-hour traffic. Core Web Vitals validation. Cart-recovery and checkout completeness tests.

05

Phased Cutover + Launch

Soft launch to a traffic percentage first. URL redirect verification. SEO ranking monitoring. Phased ramp from 1% → 100% under monitoring. Operations team approval at every gate.

06

Handover + Optional Support

Full IP transfer. Source code, custom themes, AI models, integration configs, runbooks. Optional Annual Support Contract for monitoring, platform upgrades, and capability expansion — or full handoff to your team.

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Discovery Sprint

2-3 week fixed-scope feasibility audit. Best for retail teams unsure whether custom build, packaged platform, headless re-platforming, or stay-and-optimize is the right answer.


2-3 weeks · fixed price

Enterprise Engagement

Phased rollout for enterprise re-platforming, multi-store consolidation, multi-region operations, or B2B at scale. Standardized architecture, centralized monitoring, dedicated practice embed.


5-9 months · phased delivery

📊 Typical Payback: 6–18 Months

For D2C: typical payback in 6-12 months driven by conversion-rate lift and AOV improvement. For enterprise retail: 9-18 months from site speed gains and multi-store consolidation. For B2B operations: 6-12 months from self-service automation and reduced sales-team workload. Discovery includes a calibrated ROI model based on your actual metrics.

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Factor
AddWeb (US-Reg + Global Delivery)
US eCommerce Agencies
Theme Studios / Freelancers
WooCommerce expertise
✓ Official Partner
~ Generalist
~ Plugin-level
Shopify Plus expertise
✓ Custom theme + Hydrogen
✓ Yes
✗ Theme-bounded
End-to-end ops (shipping · returns · discounts · loyalty · tax)
✓ Full integration ecosystem
✓ Yes
✗ Limited
Custom plugin / theme development
✓ Bespoke + Gutenberg
✓ Yes
~ Theme tweaks only
Headless / composable when warranted
✓ Production-grade
✓ Yes (varies)
✗ Rare
ERP / PIM / OMS integration
✓ Native experience
✓ Yes
~ Limited
Source code + IP ownership
✓ Full transfer
~ Varies
✓ Yes
Time to launch
✓ 8-22 weeks
16-28 weeks
4-10 weeks (template)
Project cost (typical)
✓ $12K – $45K
$50K – $180K
$2K – $12K
Support model
✓ Optional AMC $3-7K/yr
~ $15-60K/yr typical
✗ Hourly / inconsistent
US-registered entity
✓ Greenville, SC
✓ Yes
~ Varies
ISO 27001 certified
✓ Yes
~ Some
✗ Rare

All comparisons based on typical mid-market enterprise eCommerce engagements in North America and Europe. Actual figures vary by scope, catalog size, and integration complexity.

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How We Make eCommerce Development Low-Risk

Most retail platform projects fail in the post-launch field, not in development. Six concrete safeguards — starting with our Official WooCommerce Partnership, the single biggest risk reduction available on any Woo or WordPress build.

As an Official WooCommerce Partner, we know the platform roadmap before it ships. We won’t recommend a build pattern that’s about to be deprecated. We see breaking changes 90+ days early.

If our 2-3 week Discovery determines you should stay on your current platform or buy a packaged solution instead of build, we tell you. You pay only for Discovery — never for the wrong build.

Mutual NDA before any data review. Every engineer signs an individual NDA. ISO 27001 certified. Default architecture: your customer data never leaves your environment.

Full system tested against contractual KPIs before any traffic switch. Load testing at peak-hour. Core Web Vitals. Cart-recovery + checkout completeness verified end-to-end.

Soft launch first. URL redirect verification. SEO monitoring. Live traffic ramps 1% → 100% in monitored stages. Final 20% payment only releases after the system meets contractual KPIs in production.

Source code, custom themes, AI models, integration configs, runbooks — all yours on completion. No retention, no lock-in, no perpetual license fees.

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Verified Authority. Built to Pass Procurement.

Most agencies claim WooCommerce expertise. We are formally vetted by Automattic. Most agencies claim security. We are ISO 9001 + 27001 certified. The credentials your procurement team will actually verify before approving the deployment.

Vetted by Automattic. Direct partner-channel escalation. Certified code patterns.

Quality Management + Information Security. Both certified. Audit-ready for enterprise procurement.

Architected to your PCI scope (SAQ A, A-EP, or D). Tokenized payments. No cardholder data stored.

Accessibility built into every storefront from day one. Screen-reader tested. Keyboard navigation verified.

GDPR · CCPA · DPDP. Consent management, data minimization, region-specific residency.

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This Is One Industry. We Run an Entire AI Practice.

Three owned AI products including one purpose-built for eCommerce. Four years of production AI work. Open-source contributions on Hugging Face and Kaggle.

Beyond eCommerce Development, AddWeb operates a full AI Solutions practice covering Generative AI & LLM development, AI Agents & Automation, Custom ML, Computer Vision, AI Voice Agents, AI for Fintech, and AI Robotics for Manufacturing. Three of our AI products are in production today:

AddWeb AI

Customizable AI Platform for Business Workflows

EcomSupport360

AI-Powered eCommerce Automation

WeWP

AI-Driven WordPress Hosting

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Stockouts

Demand & Inventory Forecasting

Workflow: Time-series ML model trained on 24 months of order history. Predicts SKU-level demand 30/60/90 days out. Auto-flags reorder triggers in the OMS.

Outcome at a D2C apparel brand: Stockouts down 28%. Inventory carrying cost down 11%. Forecasting accuracy at SKU level: 84%

SKUs in 4 Hours

AI-Driven Product Categorization

Workflow: LLM-powered classifier reads product titles + descriptions + images and auto-assigns category, tags, attributes. Human-in-the-loop review for edge cases only.

Outcome at a marketplace operator: 12,400 SKUs categorized in 4 hours vs. estimated 3 weeks of manual work. 96% accuracy on classification. Time-to-list reduced from 8 days to same-day.

Manual CS Review Time

AI Customer Service Triage

Workflow: EcomSupport360 reads incoming email + chat + tickets, classifies intent (refund, shipping, sizing, etc.), drafts a contextual response, and routes to human only when confidence is below threshold.

Outcome at a beauty D2C brand: Manual review time down 34%. First-response time from 4.2 hours to 12 minutes. CSAT held at 4.7/5 (no drop from automation).

AOV Uplift

AI Recommendation Engine

Workflow: Hybrid recommender — collaborative filtering on co-purchase data + content-based on product attributes + LLM-augmented for cold-start SKUs. Embedded into PDP, cart, and post-purchase email.

Outcome at a supplements brand: AOV up 14%. Cross-sell click-through up 22% over default Shopify suggestions. Recommendation revenue contribution: 9% of total.

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How We Engineer AI for Fintech

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“We didn’t start AddWeb to be the cheapest agency. We started it to be the one that still works on year five. eCommerce in 2026 isn’t a website project — it’s commerce infrastructure. The buyers who get this stop calling us a vendor by month three.”

Most agency relationships die at the launch demo. The store ships, the team disbands, and the brand discovers six months in that nobody owns the platform anymore. We engineer for the eighth-visit conversion, the Black Friday peak, the surprise WooCommerce 9.x release, the B2B portal expansion in year two. That requires a partnership model, not a project model. It also requires telling buyers what they don’t want to hear — sometimes that means recommending you stay on your current platform instead of build with us.

That’s the lens we apply to every engagement. Not “what does this client want to buy” — but “what does this business actually need to ship in production for the next five years.” If we can build it and own it together, we will. If you’d be better served by a different path, we’ll tell you. Either answer is honest. Both protect your business.

rajeev A
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The 30-Point eCommerce Readiness Checklist

Before you commit $12K+ to an eCommerce project, audit your readiness across 30 critical factors — buyer-position clarity, platform fit, integration scope, conversion baseline, SEO migration risk, AI maturity, team readiness, and PCI scope. Used by Heads of eCommerce, CTOs, and D2C founders to de-risk retail technology investments.

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Three Ways to Start. Pick Your Commitment Level.

From a 30-minute Discovery Call to a free readiness checklist, every entry point is designed to give you something useful before you commit a dollar.

We respond within 30 business min · NDA available on request · ISO 27001 certified · US-registered

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