Official WooCommerce Partner · US-Registered · Est. 2012
🇺🇸 US HQ
⭐ Official WooCommerce Partner
🛍 Shopify Specialists
⚡ Headless · Composable
ISO 27001
Your Storefront Doesn’t Win on the Demo. It Wins on the Eighth Visit.
Official WooCommerce Partner and Shopify specialists. End-to-end eCommerce — storefront, checkout, shipping, returns, discounts, loyalty, AI ops, and headless / composable when warranted. Built for D2C brands, B2B operations, subscription commerce, and re-platforming projects. ISO 27001. US-registered.
ISO 9001 & 27001 Certified
Buyer Types Served
D2C · Enterprise · B2B · Replat
Platforms Supported
WooCommerce · Shopify · Adobe · BC · Headless
Project Range
$2.5K – $75K+
Recent Outcomes
Three Real Buyers. Three Measurable Outcomes.
Every capability listed below has been battle-tested across industries and enterprise-scale deployments. These aren’t things we dabble in – they’re things we’ve mastered.
D2C · Apparel
+38%
Conversion Rate · 90 Days Post-Launch
Shopify Plus Theme Rebuild
A US apparel brand running on a stretched theme moved to a custom Shopify Plus build with conversion-optimized PDP, faster checkout flow, and Klaviyo + Yotpo integration.
Shopify Plus
Hydrogen
Klaviyo
Recharge
Re-Platform · Home Goods
Zero
SEO Loss · Magento 1 → WooCommerce
M1 to WooCommerce Migration
A home goods brand on EOL Magento 1 migrated to WooCommerce with full URL mapping, 301 redirects, and structured-data parity. Organic traffic recovered to baseline within 21 days.
WooCommerce
M1 Migration
301 Redirects
SEO Parity
B2B · Wholesale
−71%
Manual Order Entry · 6 Months In
B2B Self-Service Portal
A wholesale distributor replaced PDF order forms with a WooCommerce B2B portal — customer-specific catalogs, approval chains, ERP-driven inventory. Sales team recovered 8 hours per week.
WooCommerce B2B
NetSuite
Approval Chains
Built for Retail Procurement
Why D2C, Enterprise, B2B & Re-platforming Teams Choose AddWeb
🇺🇸
US-Registered Entity
Greenville, SC headquarters with US-based account managers. Simplifies procurement, contracting, and IP transfer for North American and European retail buyers.
Official WooCommerce Partner
Vetted by Automattic. Direct partner-channel escalation. Certified code patterns. Early access to platform updates and security advisories. Plus official WP Engine partner — full WordPress + WooCommerce ecosystem fluency. We specialize, not generalize.
$
Materially Lower TCO
Same engineering caliber as US-based eCommerce agencies at materially lower total cost — through global delivery without offshore quality compromise.
★
Verified Track Record
4.9 Clutch rating from 74+ verified reviews. 98% client retention. 1,000+ projects shipped. 4.2-year average client relationship.
Verified Authority
Official WooCommerce Partner — What That Actually Means
Most agencies say they “use WooCommerce.” We are formally vetted by Automattic, the company that owns WooCommerce. The distinction is not cosmetic. It changes what your store ships, when it ships, and how it survives platform updates.
Vetted by Automattic
Formal technical review. Code-quality verification. Not a marketplace listing — an actual partnership agreement.
Direct Partner Channel
Escalation path to WooCommerce engineering on platform-level issues. Your bug doesn’t sit in a public support queue.
Certified Code Patterns
Our builds follow Automattic’s published architectural standards. Your next agency can read our code without a translation guide.
Early Platform Access
Pre-release feature visibility. Security-advisory advance notice. Breaking-change preparation before they hit your store.
Full WP Ecosystem Fluency
We are also an official WP Engine partner. Hosting, security, performance, and platform — engineered as one stack, not five vendors.
The practical difference: When Automattic ships a breaking change to WooCommerce 9.x or 10.x, your generic dev shop finds out when their client’s checkout breaks on Black Friday. We find out three months earlier. Same applies to
Shopify Plus — our specialists track Shopify’s release cycle the same way.
The Cost of Storefront Failure
Sound Familiar?
eCommerce projects fail in four predictable ways: D2C stores that grow past their template and start spaghetti-coding workarounds; enterprise retail platforms that re-platformed two years ago and somehow still feel slower than the old one; B2B portals that serve sales teams instead of customers; and Magento 1 sites that everyone agreed to migrate three roadmap reviews ago. Most agencies solve for the launch demo. We solve for the eighth-visit checkout.
”
D2C Pain
We outgrew our Shopify theme nine months ago. Every new feature is a custom liquid hack on top of three previous custom liquid hacks. Page speed is somehow getting worse, not better.
”
Enterprise Retail Pain
Our headless re-platform launched six months ago. Conversion is down 4%. Site speed is up. Nobody can explain why and the agency is pointing at the CMS team.
”
B2B Wholesale Pain
Our customers want to self-serve — see contract pricing, place reorders, manage approval chains. We are still emailing PDF order forms. Sales loses 8 hours a week to order entry.
”
Re-Platforming Pain
We are still on Magento 1. Or Shopify and we hit the limit. Or Salesforce Commerce Cloud and the renewal quote arrived. Every quarter we say next quarter.
OUR STANCE
In eCommerce, the launch is the easy part. The eighth-visit conversion is the product. We engineer for both.
We are not a body shop. We are not a theme studio. When we ship eCommerce software, we ship the platform tested at peak traffic, the integrations validated against your real ERP, the AI features trained on your actual catalog, the checkout QA’d on real devices on real carriers, the migration plan with every URL accounted for, and the runbooks your operations team will use during Black Friday. Storefront integrity is not optional in retail.
What We Build
Five Capabilities Across Four Buyer Types
Each capability ships standalone or as part of a unified eCommerce platform. Most clients engage on one and expand to two or three over 12–18 months as their retail operations scale.
CAPABILITY 01 — FEATURED
WooCommerce Development
Official WooCommerce Partner
“Where most of your traffic already lives. Build it like you mean it.”
Custom WooCommerce stores for D2C brands, B2B operations, subscription commerce, and content-led retail. Custom plugin development, Gutenberg block development, theme customization, payment gateway integration, and the operational glue (shipping, returns, discounts, loyalty) that turns a WordPress install into a production-grade store.
WooCommerce
WordPress
Gutenberg
Subscriptions
WooCommerce B2B
CAPABILITY 02
Shopify & Shopify Plus Development
For D2C Brands & Mid-Market
“Past the theme. Into the differentiation.”
Custom Shopify and Shopify Plus builds for D2C brands that have outgrown their default theme. Custom Liquid theme development, Hydrogen headless front-ends, native subscription support, conversion-optimized PDP and checkout flows, and a backend the next agency can extend without spaghetti-coding.
Shopify Plus
Liquid
Hydrogen
Recharge
Shopify B2B
CAPABILITY 03
Complete eCommerce Operations
End-to-End Operations
“The store is the easy part. The eight systems behind it are the product.”
Beyond the storefront: order management, fulfillment routing, shipping & carrier integration, returns & RMA workflows, discount & promotional engines, loyalty & rewards, gift cards, tax automation, customer service tooling, and review platforms. The operational backbone that keeps a real eCommerce business running on Black Friday and on a Tuesday in February.
ShipStation
Loop Returns
Klaviyo
Smile.io
Avalara
Yotpo
CAPABILITY 04
Headless, Composable & Migration
Headless & Re-Platforming
“Decoupled doesn’t mean disconnected. Re-platforming SEO loss is preventable.”
Headless and composable architectures: Next.js or Hydrogen storefront front-end on top of WooCommerce or Shopify (or Adobe Commerce / BigCommerce when warranted), Sanity or Contentful CMS, edge delivery via Vercel or Cloudflare. Plus end-to-end platform migrations: Magento 1 → WooCommerce or Shopify, Salesforce Commerce Cloud → composable, with full URL mapping, 301 redirect plans, and structured-data parity.
Next.js
Hydrogen
Sanity
Vercel
M1→Woo/Shopify
CAPABILITY 05
AI for eCommerce Operations
For All Buyer Types
“AI features that earn shelf space, not buzz space.”
Production AI for retail operations: inventory and demand forecasting, AI-driven product categorization and tagging, recommendation engines that beat default platform suggestions, AI customer service triage (email + chat + ticket), and merchandising automation. Plus EcomSupport360 — our owned AI customer-service product purpose-built for eCommerce.
PyTorch
Time-Series ML
LLMs
EcomSupport360
Recombee
CAPABILITY 06 — DISCOVERY
eCommerce Opportunity Assessment
Start Here If Unsure
“WooCommerce, Shopify, headless, or stay? We help you decide.”
A 45-minute strategy call followed by a 2–3 week feasibility audit. We assess your buyer position, your existing platform and stack, your conversion data, and your roadmap, and produce a calibrated recommendation. Whether or not we work together afterwards.
Free 45-min Call
$2.5K Discovery Sprint
Fixed Scope
System Architecture
How the eCommerce Stack Fits Together
Four layers. Each independently swappable. Vendor-agnostic, platform-flexible, and operationally disciplined — so you are never locked into a single platform, payment provider, or hosting vendor.
Layer 4 — Apps
Storefront + Apps
Next.js · Hydrogen · React Native · PWA · Voice
Layer 3 — AI & Analytics
Forecasting · Recommendations · Service AI
PyTorch · LLMs · MLflow · Recombee · EcomSupport360
Layer 2 — Engine
Commerce Core
Shopify · WooCommerce · Adobe Commerce · BC · commercetools
Layer 1 — Operations
ERP + PIM + OMS + Payments
NetSuite · SAP · Akeneo · Brightpearl · Stripe · Avalara
↑↓ Bidirectional sync · Inventory + price + order events · Real-time settlement ↑↓
Why this matters: Layer 1 (operations) and Layer 2 (commerce engine) must not depend on Layer 3 or 4 to complete a checkout. A recommendation-AI outage or app-tier failure should not stop a customer from placing an order. Our architecture isolates real-time order operations to the commerce core while async-syncing analytics and AI features to the cloud.
For Your Segment
eCommerce We Deploy Across the Retail Stack
Six segments. Same engineering core, calibrated for the specific KPIs, integrations, and regulatory environments that matter to each retail buyer type.
D2C Brands
Direct-to-Consumer at Scale
Custom WooCommerce and Shopify Plus builds for D2C brands $5M to $100M revenue scaling beyond their template store — apparel, beauty, food & beverage, home goods, supplements, accessories, and digital products.
Core Use Cases
Custom Shopify Plus + WooCommerce · Subscription billing · Recommendation AI · PDP optimization · Klaviyo + Yotpo · Headless storefronts
Typical KPIs
Conversion rate · AOV · LTV · Repeat-purchase rate · Time-to-checkout · Site speed · App engagement
CLIENT VALUE
A storefront that scales past the theme. Differentiated UX. Backend the next agency can extend cleanly.
Enterprise Retail
Multi-Store, Multi-Region Retail
Enterprise retail platforms — multi-brand, multi-region, multi-language operations on Shopify Plus and WooCommerce (with headless front-ends when warranted), or on Adobe Commerce / commercetools for buyers whose scope specifically demands them. For retail teams running 50,000+ SKUs and complex pricing, promotion, and tax logic.
Core Use Cases
Multi-store / multi-region · Headless replatforming · Promotion engine · Tax + price by region · ERP-driven catalog
Typical KPIs
Site speed · Core Web Vitals · Conversion by region · Multi-store consolidation savings · ERP sync accuracy
CLIENT VALUE
Modern composable architecture without disrupting existing fulfillment. Site speed measurably better post-replat.
B2B & Wholesale
Self-Service B2B Customer Portals
B2B eCommerce platforms on WooCommerce B2B, Shopify B2B, or Adobe Commerce B2B for wholesale distributors, manufacturers, and B2B brands — customer-specific pricing, multi-buyer accounts, approval chains, ERP-driven inventory, and the self-service experience your sales team has been asking for.
Core Use Cases
Customer-specific catalog + pricing · Multi-buyer accounts · Quote-to-order · ERP integration · Reorder workflows
Typical KPIs
% B2B orders self-served · Sales team hours saved · Order-error rate · Average order processing time · Buyer NPS
CLIENT VALUE
Sales team back to selling. Customer self-service that reduces order errors. ERP-accurate inventory in real time.
Marketplaces
Multi-Vendor Marketplace Platforms
Multi-vendor marketplace platforms on WooCommerce (Dokan, WC Vendors) or Shopify (multi-vendor apps + custom development) — vendor onboarding, commission engines, payouts, vendor-specific catalogs, dispute resolution, and the operational tools that make marketplace economics actually work.
Core Use Cases
Vendor onboarding · Commission + payout engine · Multi-vendor catalog · Dispute workflow · Marketplace SEO
Typical KPIs
GMV · Vendor activation rate · Take rate · Dispute resolution time · Repeat-buyer rate · Vendor retention
CLIENT VALUE
Marketplace economics that scale. Vendor self-service that reduces ops cost. Disputes resolved without escalation.
Subscription Commerce
Subscription & Membership Platforms
Subscription commerce on WooCommerce Subscriptions or Shopify + Recharge / Bold — recurring billing, swap / pause / skip flows, subscriber analytics, churn intervention, and the operational discipline to make subscription economics work past month 12.
Core Use Cases
Recharge / Bold / Ordergroove · Custom subscription engines · Churn-prediction AI · Win-back flows · Subscriber portals
Typical KPIs
MRR · Subscriber LTV · Churn rate · Reactivation rate · Subscription AOV · Free-to-paid conversion
CLIENT VALUE
Subscriber experience that earns the renewal. Churn-prediction AI that intervenes before cancel. Operational reporting that finance trusts.
Specialty Retail
Specialty Retail Verticals
Vertical-specific eCommerce on WooCommerce or Shopify Plus — apparel (size charts, virtual fitting, returns), beauty (AR try-on, ingredient transparency), food & beverage (subscription, freshness logistics), supplements (FDA + DSHEA compliance), and home goods (configurators, freight quotes).
Core Use Cases
Vertical-specific UX · AR try-on · Configurators · Subscription · Compliance flows · Freight quote engines
Typical KPIs
Conversion by vertical · Return rate · Configurator completion · Subscription attach · Compliance audit pass
CLIENT VALUE
Vertical UX that beats generic templates. Compliance built in. Returns reduced through better PDP fit information.
Don’t see your segment?
If your operation involves products, customers, and a checkout — and the software it runs on is not yet good enough — eCommerce development probably applies.
Our Delivery Model
US-Registered. Globally Delivered. No Compromise on Quality.
The structure that lets us match US-based eCommerce agencies on engineering caliber while delivering materially lower total cost of ownership.
US-Registered Headquarters in Greenville, SC. Account managers and senior architects based in the US for procurement, contracting, IP transfer, and on-site engagements with North American D2C brands, retail teams, and B2B operations. Dedicated NJ office for Northeast clients.
Senior Engineering Center in Ahmedabad, India. 160+ engineers including ML scientists, eCommerce platform specialists, full-stack engineers, mobile developers, and integration engineers. ISO 9001 + 27001 certified facility. Same caliber as US-based teams at materially lower cost.
4-Hour Daily Time Zone Overlap with US Eastern and Pacific. Daily standups in your time zone. Senior engineers travel for retail-vendor coordination, on-site validation, and procurement-facing engagements. One accountable account lead — never handoffs across geographies.
13+ yr
In Production
Since 2012
98%
Client Retention
Industry-Leading
4.2 yr
Average Client
Relationship
160+
Senior Engineering
Headcount
Technology Stack
The Production eCommerce Stack We Deploy
Vendor-agnostic engineering. Platform-flexible. Final selection driven by your buyer position, existing infrastructure, and team skills.
Commerce Engines (Primary)
WooCommerce ★
Official Partner · WordPress-native · D2C + B2B
Shopify + Shopify Plus
D2C + mid-market · Liquid + Hydrogen
Adobe Commerce (Magento)
Available for enterprise + B2B
BigCommerce + B2B Edition
Available for mid-market + B2B
commercetools / Elastic Path
Available for composable enterprise
Headless Frontends
Next.js
React enterprise-grade
Shopify Hydrogen
Shopify-native headless
Nuxt
Vue-based storefronts
SvelteKit
Lightweight modern
Remix
Web-standards focused
CMS & Content
Sanity
Structured content for commerce
Contentful
Enterprise headless CMS
Storyblok
Visual editing for marketing
WordPress (headless)
For WP-native operations
Builder.io
No-code merchandising
ERP · PIM · OMS Integration
ERP
NetSuite · SAP · MS Dynamics · Acumatica
PIM
Akeneo · Salsify · inRiver
OMS
Brightpearl · Veeqo · ShipStation
Email + CRM
Klaviyo · HubSpot · Mailchimp
Reviews
Yotpo · Okendo · Trustpilot
Payments · Tax · Shipping · Returns
Payments
Stripe · Adyen · Braintree · Klarna · Affirm
Tax
Avalara · TaxJar · Vertex
Shipping
ShipStation · ShipBob · FedEx · UPS
Returns & RMA
Loop Returns · Returnly · ReturnGo
Fraud
Signifyd · Riskified · Forter
Discounts · Loyalty · Subscriptions
Discount Engines
Native Woo · Shopify Functions · custom
Loyalty & Rewards
Smile.io · Yotpo Loyalty · LoyaltyLion
Gift Cards + Store Credit
Rise.ai · native platform features
Subscriptions
Recharge · Bold · Ordergroove · WooCommerce Subs
Reviews
Yotpo · Okendo · Judge.me · Trustpilot
AI & Analytics
EcomSupport360
AddWeb’s owned AI service product
Recombee
Recommendation engine
PyTorch / TensorFlow
Forecasting + categorization
OpenAI / Anthropic
LLM-powered features
GA4 + GTM
Analytics + conversion tracking
Delivery Process
How eCommerce Engagements Run
Six phases. Each with defined deliverables, sign-off gates, and clear go/no-go decisions. The same methodology we use for $2.5K Discovery Sprints and $75K+ enterprise engagements.
01
Weeks 1-3
Discovery + Stack Audit
Buyer-position assessment. Existing-platform audit. Conversion + Core Web Vitals + SEO baseline. Build-versus-buy-versus-migrate analysis. Output: feasibility report with calibrated cost, timeline, ROI model.
02
Weeks 4-5
Architecture + Integration Design
Full architecture, platform selection, ERP/PIM/OMS integration design, payment + tax + shipping integration design — reviewed before any code is written.
03
Weeks 6-12
Build + Integration Development
Platform build with parallel integration development. Custom theme + storefront. AI features trained on your catalog. Mobile + checkout QA on real devices.
04
Weeks 13-14
Pre-Launch Validation
Full system tested against contractual KPIs before any traffic switch. Load testing at peak-hour traffic. Core Web Vitals validation. Cart-recovery and checkout completeness tests.
05
Weeks 15-16
Phased Cutover + Launch
Soft launch to a traffic percentage first. URL redirect verification. SEO ranking monitoring. Phased ramp from 1% → 100% under monitoring. Operations team approval at every gate.
06
Weeks 17+
Handover + Optional Support
Full IP transfer. Source code, custom themes, AI models, integration configs, runbooks. Optional Annual Support Contract for monitoring, platform upgrades, and capability expansion — or full handoff to your team.
Engagement Models
How You Engage Us
Three commitment tiers. Discovery validates feasibility before you commit capital. Production Build deploys a single platform end-to-end. Multi-Platform engages at enterprise scale across multiple capabilities or stores.
Discovery Sprint
“Should we build, buy, or migrate?”
2-3 week fixed-scope feasibility audit. Best for retail teams unsure whether custom build, packaged platform, headless re-platforming, or stay-and-optimize is the right answer.
$2.5K – $7K
2-3 weeks · fixed price
Enterprise Engagement
“Standardize. Scale. Centralize.”
Phased rollout for enterprise re-platforming, multi-store consolidation, multi-region operations, or B2B at scale. Standardized architecture, centralized monitoring, dedicated practice embed.
$75K+
5-9 months · phased delivery
Annual Support Contract: Optional, ranging $3,000 to $7,000 USD per year depending on scope. Includes uptime monitoring, platform version upgrades, model retraining, and 24-hour engineering response on production incidents.
Pricing ranges shown for transparency. Exact quotes depend on platform choice, integration count, catalog complexity, and migration scope. Discussed in Discovery.
📊 Typical Payback: 6–18 Months
For D2C: typical payback in 6-12 months driven by conversion-rate lift and AOV improvement. For enterprise retail: 9-18 months from site speed gains and multi-store consolidation. For B2B operations: 6-12 months from self-service automation and reduced sales-team workload. Discovery includes a calibrated ROI model based on your actual metrics.
The Honest Comparison
AddWeb vs. US eCommerce Agencies vs. Theme Studios
Three paths to eCommerce software. Each has trade-offs. Here is the unbiased comparison.
Factor
AddWeb (US-Reg + Global Delivery)
US eCommerce Agencies
Theme Studios / Freelancers
All comparisons based on typical mid-market enterprise eCommerce engagements in North America and Europe. Actual figures vary by scope, catalog size, and integration complexity.
Low-Risk Engagement
How We Make eCommerce Development Low-Risk
Most retail platform projects fail in the post-launch field, not in development. Six concrete safeguards — starting with our Official WooCommerce Partnership, the single biggest risk reduction available on any Woo or WordPress build.
01
Partnership-Backed Platform Truth
As an Official WooCommerce Partner, we know the platform roadmap before it ships. We won’t recommend a build pattern that’s about to be deprecated. We see breaking changes 90+ days early.
02
Discovery Truth
If our 2-3 week Discovery determines you should stay on your current platform or buy a packaged solution instead of build, we tell you. You pay only for Discovery — never for the wrong build.
03
NDA-First Always
Mutual NDA before any data review. Every engineer signs an individual NDA. ISO 27001 certified. Default architecture: your customer data never leaves your environment.
04
Pre-Launch Validation
Full system tested against contractual KPIs before any traffic switch. Load testing at peak-hour. Core Web Vitals. Cart-recovery + checkout completeness verified end-to-end.
05
Phased Cutover
Soft launch first. URL redirect verification. SEO monitoring. Live traffic ramps 1% → 100% in monitored stages. Final 20% payment only releases after the system meets contractual KPIs in production.
06
Full IP Transfer
Source code, custom themes, AI models, integration configs, runbooks — all yours on completion. No retention, no lock-in, no perpetual license fees.
Partnerships, Compliance & Standards
Verified Authority. Built to Pass Procurement.
Most agencies claim WooCommerce expertise. We are formally vetted by Automattic. Most agencies claim security. We are ISO 9001 + 27001 certified. The credentials your procurement team will actually verify before approving the deployment.
Official WooCommerce Partner
Vetted by Automattic. Direct partner-channel escalation. Certified code patterns.
ISO 9001 + 27001
Quality Management + Information Security. Both certified. Audit-ready for enterprise procurement.
PCI DSS Aware
Architected to your PCI scope (SAQ A, A-EP, or D). Tokenized payments. No cardholder data stored.
WCAG 2.1 AA
Accessibility built into every storefront from day one. Screen-reader tested. Keyboard navigation verified.
Customer Data Privacy
GDPR · CCPA · DPDP. Consent management, data minimization, region-specific residency.
AddWeb AI Suite
This Is One Industry. We Run an Entire AI Practice.
Three owned AI products including one purpose-built for eCommerce. Four years of production AI work. Open-source contributions on Hugging Face and Kaggle.
Beyond eCommerce Development, AddWeb operates a full AI Solutions practice covering Generative AI & LLM development, AI Agents & Automation, Custom ML, Computer Vision, AI Voice Agents, AI for Fintech, and AI Robotics for Manufacturing. Three of our AI products are in production today:
AddWeb AI
Customizable AI Platform for Business Workflows
EcomSupport360
AI-Powered eCommerce Automation
WeWP
AI-Driven WordPress Hosting
AI Workflows In Production
Four AI Workflows. Four Measurable Outcomes.
Most agencies sell AI as a checkbox. We ship AI as an operational lever with a number attached. The four workflows below are the production-grade AI deployments we see most frequently across WooCommerce and Shopify clients.
−28%
Stockouts
Demand & Inventory Forecasting
Workflow: Time-series ML model trained on 24 months of order history. Predicts SKU-level demand 30/60/90 days out. Auto-flags reorder triggers in the OMS.
Outcome at a D2C apparel brand: Stockouts down 28%. Inventory carrying cost down 11%. Forecasting accuracy at SKU level: 84%
12K
SKUs in 4 Hours
AI-Driven Product Categorization
Workflow: LLM-powered classifier reads product titles + descriptions + images and auto-assigns category, tags, attributes. Human-in-the-loop review for edge cases only.
Outcome at a marketplace operator: 12,400 SKUs categorized in 4 hours vs. estimated 3 weeks of manual work. 96% accuracy on classification. Time-to-list reduced from 8 days to same-day.
−34%
Manual CS Review Time
AI Customer Service Triage
Workflow: EcomSupport360 reads incoming email + chat + tickets, classifies intent (refund, shipping, sizing, etc.), drafts a contextual response, and routes to human only when confidence is below threshold.
Outcome at a beauty D2C brand: Manual review time down 34%. First-response time from 4.2 hours to 12 minutes. CSAT held at 4.7/5 (no drop from automation).
+14%
AOV Uplift
AI Recommendation Engine
Workflow: Hybrid recommender — collaborative filtering on co-purchase data + content-based on product attributes + LLM-augmented for cold-start SKUs. Embedded into PDP, cart, and post-purchase email.
Outcome at a supplements brand: AOV up 14%. Cross-sell click-through up 22% over default Shopify suggestions. Recommendation revenue contribution: 9% of total.
Six Commitments
How We Engineer AI for Fintech
AI-native since 2022 — embedded into your stack, not bolted on top.
Shadow deployment. Phased rollout. Calibrated KPIs. Audit-ready documentation.
4.2 year average relationship. 98% retention. We grow with you.
Open-source proof on Hugging Face + Kaggle. ISO 9001 & 27001 certified.
Sprint reviews. Milestone reports. Direct engineer access. You see everything.
13+ years shipping. 1000+ projects. Real production AI today.
A Word From the Founder
“We didn’t start AddWeb to be the cheapest agency. We started it to be the one that still works on year five. eCommerce in 2026 isn’t a website project — it’s commerce infrastructure. The buyers who get this stop calling us a vendor by month three.”
Most agency relationships die at the launch demo. The store ships, the team disbands, and the brand discovers six months in that nobody owns the platform anymore. We engineer for the eighth-visit conversion, the Black Friday peak, the surprise WooCommerce 9.x release, the B2B portal expansion in year two. That requires a partnership model, not a project model. It also requires telling buyers what they don’t want to hear — sometimes that means recommending you stay on your current platform instead of build with us.
That’s the lens we apply to every engagement. Not “what does this client want to buy” — but “what does this business actually need to ship in production for the next five years.” If we can build it and own it together, we will. If you’d be better served by a different path, we’ll tell you. Either answer is honest. Both protect your business.

Rajeev Agarwal
CEO & Founder
AddWeb Solution · Est. 2012

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Free Resource
The 30-Point eCommerce Readiness Checklist
Before you commit $12K+ to an eCommerce project, audit your readiness across 30 critical factors — buyer-position clarity, platform fit, integration scope, conversion baseline, SEO migration risk, AI maturity, team readiness, and PCI scope. Used by Heads of eCommerce, CTOs, and D2C founders to de-risk retail technology investments.
FAQs
Questions Heads of eCommerce & D2C Founders Ask
It is the engineering of online storefronts, checkout flows, payment systems, fulfillment integration, and customer experience layers that run a digital retail business. AddWeb builds custom eCommerce systems across Shopify, WooCommerce, Adobe Commerce (Magento), BigCommerce, and headless / composable commerce architectures for D2C brands, enterprise retail, B2B wholesale operations, and re-platforming projects.
Discovery Sprints range from $2,500 to $7,000 USD. Single-platform production builds (a custom Shopify theme + Plus plan, a WooCommerce store, headless front-end on top of Shopify or WooCommerce, or a re-platforming) typically range from $12,000 to $45,000 USD. Enterprise / multi-store / complex builds with extensive integrations start at $75,000 USD. Annual support contracts run $3,000 to $7,000 USD per year depending on scope. Final pricing is calibrated during your Discovery Call.
Yes. AddWeb Solution maintains its US headquarters in Greenville, South Carolina, with additional offices in New Jersey and Melbourne, Australia. Our delivery center is in Ahmedabad, India. This US-registered structure simplifies procurement, contracting, and IP transfer for North American and European fintech clients.
WooCommerce (we are an official WooCommerce partner) and Shopify / Shopify Plus are our primary specializations — the two platforms that cover the vast majority of mid-market eCommerce builds. We also support Adobe Commerce (Magento), BigCommerce, and headless / composable architectures (Next.js or Hydrogen front-end on top of WooCommerce or Shopify) for buyers whose requirements specifically demand them. We do not push a platform — we recommend the right one for your buyer position, scope, and roadmap.
A 2 to 3 week Discovery Sprint validates feasibility and produces a fixed-scope proposal. A standard custom storefront build runs 8 to 14 weeks. A complex headless or B2B build runs 14 to 22 weeks. A multi-store enterprise re-platforming runs 5 to 9 months and is delivered in phases.
Four primary buyer types: D2C brands ($5M to $100M revenue) scaling beyond their template store; enterprise retail teams running multi-store, multi-region operations; B2B and wholesale operations needing customer-specific catalogs, pricing, and approval workflows; and re-platforming projects (Magento 1 EOL migrations, Shopify limit escapes, Salesforce Commerce Cloud cost reductions).
Yes — fully. On final payment, all source code, custom themes, AI models, integrations, and runbooks transfer to your team. No retention. No lock-in. Master Service Agreement assigns 100% of IP to your company. Platform vendor warranties (Shopify, BigCommerce, Adobe Commerce) pass through as standard.
Yes. Our eCommerce practice supports the full retail integration ecosystem — ERP (NetSuite, SAP, Microsoft Dynamics, Acumatica), PIM (Akeneo, Salsify, inRiver), OMS (Brightpearl, Veeqo, ShipStation), payments (Stripe, Adyen, Braintree, Klarna, Affirm), tax (Avalara, TaxJar), shipping (ShipStation, ShipBob, FedEx, UPS), returns & RMA (Loop Returns, Returnly, ReturnGo), loyalty & rewards (Smile.io, Yotpo Loyalty, LoyaltyLion), subscriptions (Recharge, Bold, Ordergroove), email + SMS (Klaviyo, HubSpot, Postscript), and review platforms (Yotpo, Okendo, Judge.me). We adapt integrations to your existing stack rather than forcing you onto ours.
Re-platforming SEO loss is preventable but not automatic. We map every existing URL to its new destination, build a complete 301 redirect plan, preserve product / category / blog content with structured data parity, mirror title and meta tags, and verify Core Web Vitals on the new platform before launch. Discovery includes a redirect-impact assessment so you understand the risk before you commit.
We treat AI as a feature layer that earns its place — not as a checkbox. Production AI we ship today: inventory and demand forecasting, AI-driven product categorization and tagging, AI-powered customer service (email, ticket, chat triage), recommendation engines beyond default platform suggestions, and merchandising automation. We have an owned product, EcomSupport360.com, that productizes the AI customer-service workflow specifically for eCommerce operations.
Yes. ISO 27001 certified delivery. We architect to your PCI scope (typically SAQ A or SAQ A-EP for hosted checkout, SAQ D for full integration). For Adobe Commerce we handle PCI hardening, security patches, and 2FA on admin. For headless builds we handle the storefront-side security headers, CSP, and audit trail. We do not store cardholder data — payments always tokenize through your processor.
Monolithic platforms (Shopify, BigCommerce, WooCommerce) work for most D2C brands up to mid-market. Headless / composable makes sense when you need: multi-brand or multi-region storefronts on one commerce engine, content-led storefronts that need a CMS like Sanity or Contentful as the front, multi-experience commerce (web + mobile + in-store + voice), or differentiated UX that monolithic templates cannot deliver. We assess fit honestly during Discovery — if monolithic serves you better, we will tell you.
For D2C brands: typical payback in 6 to 12 months, driven by conversion-rate lift, AOV improvement, and cost-of-checkout reduction. For enterprise retail: 9 to 18 months, driven by site speed gains, SEO recovery from re-platforming, and multi-store consolidation savings. For B2B operations: 6 to 12 months, driven by self-service order automation and reduced sales-team workload. Discovery includes a calibrated ROI model based on your actual metrics.
Yes. Schedule a Discovery Call with our eCommerce practice. We will review your buyer position (D2C / enterprise / B2B / re-platforming), your existing platform and stack, your conversion data, and your roadmap, and tell you directly whether a custom build, a packaged platform extension, a re-platforming, or a stay-and-optimize is the right answer for your specific business. No sales pitch.
Your Move
Three Ways to Start. Pick Your Commitment Level.
From a 30-minute Discovery Call to a free readiness checklist, every entry point is designed to give you something useful before you commit a dollar.
We respond within 30 business min · NDA available on request · ISO 27001 certified · US-registered
