Rifleloupe: Webflow to Shopify Migration with Bilingual Catalog, Adverts Management & Classifieds for a Premium Firearms Platform
To enhance functionality on the platform, AddWeb Solution migrated a curated firearms catalog site from Webflow to Shopify, preserving both the look and feel of the site while significantly improving functionality across bilingual support, ad management, classifieds, and catalog operations. The platform has been developed using the features of the Sales Layer product information management, JSS, Translate & Adapt for Spanish and English language support. It is now a powerful, catalog-first firearms destination for serious buyers, firearm researchers, private sellers, and firearm enthusiasts in Spain and around the world.
Once you get a copy of the code from the source, you can move it to your live site. After cloning the code from the source site, you can move to your live site.
The Business Needs
Understanding the Challenge of Migrating a Complex Firearms Catalog Platform Without Disrupting Brand Identity or User Experience
An overview of the complexities involved in moving a large firearm catalog platform from one system to another without disrupting brand identity or user experience.A brief overview of the complexities of moving a large firearm catalog platform from one system to another without disrupting brand identity or user experience.
Rifleloupe is an expert, trustworthy, professionally presented firearms catalog platform for serious buyers, private sellers, researchers, and firearm enthusiasts who value a premium digital experience. The platform was originally built on Webflow, but has now hit the wall of its scalability, content management, advertising management, and multi-lingual capabilities.
The transition was not just a simple move to another platform, but had to ensure the brand’s existing identity and visual style were retained and that the audience felt familiar and trusted with the new platform. Any variation in appearance, feel, or content presentation could jeopardize the trust and knowledge the brand had gained with its specialized audience. From the design of the migration, it had to be invisible to end users while providing a lot of functional benefits under the hood.
There was an added complexity of the platform being bilingual. Each page, product listing, and content had to be correctly translated and correctly presented in both languages, and without causing a “disjointed or inconsistent experience” for visitors switching between the two languages.
Shopify was expected to be a “catalog only” store with no online checkout, something that would necessitate careful design to ensure that it was able to provide the same level of richness to the online catalog browsing experience that is typical of e-commerce platforms. The inclusion of ads management and classifieds added another level of complexity, necessitating custom solutions within the Shopify platform to meet the specific needs of the Rifleloupe marketplace.
About Our Client: JC Exposito, Owner of Rifleloupe, Spain, engaged AddWeb Solution to execute the complete Webflow to Shopify migration, maintaining full design fidelity, implementing bilingual support, and enhancing the platform with advert management, classifieds, and improved catalog functionality for a specialist firearms audience.
Our Approach
Executing a Design-Faithful, Functionally Enhanced Webflow to Shopify Migration for a Specialist Firearms Catalog
AddWeb Solution began with a comprehensive Figma documentation phase, mapping every existing Webflow page, component, and design element before a single line of Shopify code was written. This documentation-first approach was critical — it created a definitive reference for every design decision throughout the migration, ensuring nothing was lost or approximated in the transition between platforms.
The Shopify build was structured on the Horizon theme as the foundation, with extensive customization applied to faithfully replicate Rifleloupe’s existing visual identity and page layouts. Every page was rebuilt in Shopify with pixel-level attention to the original Webflow design — typography, spacing, color, imagery treatment, and component behavior were all matched to the documented Figma specifications before sign-off.
Sales Layer was integrated as the product information management system, providing a scalable, structured approach to catalog data management that Webflow had been unable to support. This integration gave Rifleloupe a robust backend for managing their firearms catalog at scale, with clean data flows between Sales Layer and the Shopify frontend.
The bilingual configuration was implemented using Shopify’s Translate & Adapt plugin, with Spanish set as the primary language and English as the secondary, ensuring all content, product listings, and interface elements were accurately translated and consistently presented across both language versions of the platform. The Search and Discovery filter was configured to support intuitive catalog browsing across Rifleloupe’s specialist product range.
Adverts management and classifieds functionality was developed as a custom solution within the Shopify environment, one of the most complex requirements of the project, given Shopify’s native architecture is not designed for classified or advert-based marketplace models. JSS and Powerful Form were used alongside custom development to deliver this functionality within the platform’s catalog-only, no-checkout configuration.
Open Graph metadata was configured across all pages to ensure accurate, visually appropriate social sharing previews — important for a platform whose audience actively shares and discusses firearms catalog content across specialist communities.
The Solution
What Was Delivered
Webflow to Shopify Migration
A complete, design-faithful migration of the Rifleloupe platform from Webflow to Shopify — preserving every element of the existing visual identity and user experience while transitioning to a more scalable, manageable, and functionally capable platform architecture.
Figma Design Documentation
A comprehensive Figma documentation of all existing Webflow pages and components, creating a definitive design reference that guided every migration and rebuild decision throughout the project.
Horizon Theme Customization
Extensive customization of Shopify’s Horizon theme to faithfully replicate Rifleloupe’s existing look and feel — covering typography, layout, color, imagery, and component behavior across all pages.
Catalog-Only Shopify Configuration
A carefully architected catalog-only Shopify setup with no online checkout — delivering a full, rich product browsing experience for firearms enthusiasts without the standard e-commerce purchase flow.
Sales Layer PIM Integration
Full integration of Sales Layer as Rifleloupe’s product information management system, providing a scalable, structured backend for managing the firearms catalog with clean data flows to the Shopify frontend.
Bilingual Spanish & English Support
Complete bilingual platform implementation using Shopify’s Translate & Adapt plugin — with Spanish as the primary language and English as the secondary — ensuring consistent, accurate content presentation across both language versions.
Adverts Management & Classifieds
A custom-developed adverts management and classifieds system within the Shopify environment, enabling private sellers and advertisers to list and manage firearms adverts through a structured, platform-native experience.
Search & Discovery Filter Configuration
Configured Shopify’s Search and Discovery filter for intuitive, accurate catalog browsing — enabling serious buyers and researchers to find specific firearms products efficiently within a large, specialized catalog.
Open Graph Configuration
Open Graph metadata implementation across all pages ensuring accurate, visually appropriate social sharing previews for Rifleloupe’s specialist firearms audience across social and community platforms.
Page Design & Functional Enhancements
Design and functional improvements applied across existing and new pages — enhancing the overall platform experience beyond a like-for-like migration to deliver a superior Shopify-native result.
Features
What Was Done
Screenshots
Highlighting Rifleloupe’s Shopify Migration & Multilingual Firearm Catalog Workflow
Client Testimonial
What Our Client Says
Final Outcome
Delivering a Design-Faithful, Functionally Superior Shopify Firearms Catalog with Bilingual Support and Custom Classifieds
By having an entire migration engagement with AddWeb Solution, Rifleloupe now runs on a scalable, professionally architected Shopify platform while maintaining complete design fidelity to the Webflow website and gaining many functional improvements in catalog management, bilingual support, advert management, and classifieds. The site’s dedicated audience of serious buyers, private sellers, researchers, and hunters and collectors alike will find no change to the look or feel of the site, and no disruption to their experience.
This integration with the Sales Layer PIM will provide Rifleloupe with a powerful and scalable solution for managing their catalog data with firearms, a much-needed enhancement over Webflow’s content management capabilities as the catalog continues to grow. The bilingual Spanish and English version guarantees that Rifleloupe can cater to its key Spanish-speaking audience and, at the same time, be fully accessible to English-speaking users in global markets.
Custom adverts management and classifieds are a way to make Rifleloupe more than just a catalog, a marketplace platform where private sellers can post and run their own firearms ads in a structured, trusted environment that reinforces the brand’s positioning as an expert, curated, and reliable firearms authority.
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