You should apply design principles to build a successful and pleasing design composition. Design is different from art in that it must have an objective. In terms of visuals, this function can be interpreted by ensuring the image is at the center of attention, a center of interest. You might be thinking, “But you’re wrong! You felt that design was just about imagination. 

Suppose you’re a company owner who offers UI/UX Design Services, a marketer, or a designer new to the field. In that case, you might be tempted to play around with the first five typefaces with colors that grab your attention, thinking you’re making something new and fresh. The chances are you’ll end up in a situation where your design is confused, unfinished, or uninteresting. 

As with any other discipline, graphic design is governed by rigid rules and regulations that operate under the surface to keep your work stable and even. If the design lacks this balance, it will become weak and unproductive.

What Are The Principles Of Design?

Designers of both kinds utilize the design principles to form their designs and build on the design elements for cohesiveness to the pieces. If used correctly, they can alter designs both visually and based on their efficiency.

These guidelines aim to produce a final product that is attractive and successful in fulfilling its purpose. When making stunning graphics telling a story or designing your site to be accessible as part of regular website maintenance, these rules are the foundation to ensure success. Design principles don’t have to be viewed in isolation. They function as a unified framework where all the principles are connected, supporting and enhancing each other.

Basic Visual Design Principles

 Visual Design Principles

As we said, the design community is divided on the fundamental design concepts. However, the principles outlined in the following paragraphs appear frequently in the literature and articles about the subject.


Designs have similar weight to the real world, but it’s referred to as visual weight. Visual weight in an object must have the right balance. This is like placing two things on a seesaw. If one is too weighty, the viewers’ eyes will be directed to the heavier area. When it’s balanced with all other things equally, it’s perfectly suspended, with no one of the sides touching the ground.

Balance may be implied by the object’s shape, size, or even the contrast. It can be achieved through equality or symmetry; asymmetry can also achieve balance. Consider asymmetry to be an alternative to mirroring. Instead of seeing reflections, the object you are looking at equally distributes the elements. In the example above, three smaller objects may be able to offset the visual impact of a single large one. A small, darker, shaded object may reduce the visual impact of a massive, light object.


Designers use variety to create contrast, bring visual interest, and add complexity to a design. By incorporating variety into your work, you’ll prevent compositions from looking dull and boring. Variety helps keep an eye on your viewers. It is frequently used along with other design principles, such as balance and unity, for a harmonious and lively composition.


The most frequent critiques Hire Professional UI/UX Designers receive from clients’ feedback center around clients saying their design needs to “pop” more. Although this may sound entirely random, clients usually say their style needs to be more striking. Contrast is how different elements appear in a design, particularly close to each other. 

It makes different elements distinct. Contrast is a crucial aspect of accessible design. The lack of contrast makes texts challenging to understand, specifically for those with visual impairments.


If you stick to a couple of strong fonts or three solid colors, you’ll eventually need to duplicate some elements. That’s okay! The idea is that repetition strengthens and unifies the design. If just one element in your band’s poster is written in a blue sans-serif font, it could be read as a mistake. If you have three elements in blue sans-serif and italics, you’ve created a theme and are back in charge of your poster.

The importance of repetition extends to more than one printed item. If you’re considering starting a business, realize that one of the most essential requirements is to have a suitable logo for your brand to use on your business cards, social media, and much more. What is a brand identity? It’s another word for repeated use.


Accentuation can be caused by size, weight, location, color, shape, and design. Sometimes called dominance, it may appear similar to contrast. However, it’s different. Contrast is the distinction between two objects. At the same time, it’s about the impression of the object. To make the process more complicated, use contrast to help support the focal point of an object. For instance, it uses a black solid circle on a white background. It’s high contrast and an emphasis on the eye: It is immediately drawn to the imposing form.

Bringing attention to an object can create a focal point that draws attention. This is where you want viewers to focus at first, yet it doesn’t overwhelm other elements of your design (or it’s going to be off balance). An example of this is a long hallway or corridor. Your attention is attracted to the end of the hall. Imagine painting the walls bright towards the end of the hallway: that’s the focal point.


Scale refers to the size of components or a norm of measurements. It may be utilized with other concepts, such as Emphasis, to bring the eye to the center of attention, which helps to discern the meaning of design or images. When something is drawn in size, it depicts the object in a precise size (though it may be resized or increased from its original dimensions). It allows you to portray objects that are bigger than they actually are and reduce a considerable item down in size to fit the paper.

In design, scale may also mean the dimension of pixels for the gadget you’re designing. Typically, they are two or three times the density of the non-retina equivalents. Retina devices require a scaled canvas. The device you use to display it could mean 2x or even 3 times the screen size. In the example above, a 400px wide box will still be rendered in a resolution of 400px by retina devices, but it’s two times as thick. 


Proportion refers to the dimensions and weight of the elements within a design and their relationship to one another. It is often helpful to think of your work in segments rather than as a complete one. The grouping of related elements will give them more importance when they are an even smaller size. For example, think of a space at the bottom of your flyer to display information on tickets or a sidebar for the website UI/UX Templates to display search bars. Proper proportion can only be accomplished when all the elements in your layout are appropriately sized and placed thoughtfully. When you have mastered alignment, the balance and contrast proportions will emerge naturally.


Hierarchy is a different principle in design that is directly related to the ease with which users of websites can handle content. It is the significance of the elements in a design. The most crucial elements (or content) must appear to be the most significant ones. Hierarchy can be best illustrated by using titles and headings for a layout. The page’s title must be given the highest importance and is expected to be easily identifiable as the primary aspect of a page. Subheadings and headings must be designed to demonstrate their significance relative to one another and about body text.


The space between repeated elements could create a sense of rhythm taking shape, in the same way that the spaces between notes within a musical composition can make a pattern. Graphic designers can design five primary rhythms: random, regular flow, alternating, and progressive.

Random rhythms have no discernable pattern. Regular rhythms use identical spaces between elements and have no variations. The alternate rhythms follow a pattern that repeats; however, there’s a variation in the elements (such as a pattern of 1-2-3-1-2-3). Curves influence the flowing rhythms and bend similarly to how dunes undulate or waves flow. The rhythms of progression change with each passing day, and each one adds to previous variations. The use of rhythms is to generate a variety of emotions. They may create an atmosphere of excitement (particularly moving and moving rhythms) and provide comfort and a sense of consistency. It all depends on how they’re implemented.


They are repeated design elements that work together. Patterns for wallpaper are the most well-known examples of patterns that almost everybody has heard of. However, design patterns may also be used to standardize how specific components are created. As an example, the top navigation is a style pattern that a majority of users on the internet have engaged with.

White Space

The term “white space” is also used to refer to “negative space,” which refers to the parts in a design that don’t contain any design element. It is effectively unoccupied. Most designers initially believed in the necessity to fill every inch with a specific “design” and overlooked the importance of space. However, white space serves several essential functions in design. It is the most important, as it allows parts of the design a chance to breathe. Negative space can help bring out specific elements of the design.

This can make the parts of the designs more accessible and easy to recognize. This is why typography is more straightforward in lowercase and uppercase letters. They are employed because negative space is diverse around lowercase letters, making it easier for people to read their meanings more rapidly.


It is the method by which the eyes travel across the design. The most significant element must precede the foremost and on. This can be accomplished through placement (the eye naturally focuses on specific design aspects) or Emphasis. Additional design elements have already been mentioned.


We’ve all seen websites or some other style that scatter parts of a webpage and not pay attention to how they interact. Newspaper ads using ten fonts spring instantly. Unity refers to the way the design elements collaborate. Visual elements need to be in a transparent relationship with one another to form a cohesive layout. Unity is also a way to ensure that ideas are conveyed effectively and cohesively. Designs with good unity seem more well-organized and have more standards and quality than designs without unity.


The final design principle is proximity. It is a factor in the arrangement of elements. This involves placing components that share an affinity to create a visual connection, improving designs’ order and clarity. The proximity helps the user understand the connections among the different elements in an image. It’s also an essential principle in Gestalt theory.

Proximity in the Instagram post announcing alternate top-level domains (TLDs) is critical. The first is the closeness of the term “pop” to the TLDs, which indicates that the two elements are connected and must be considered together. The proximity of TLDs to one another presents an interchangeable option. When you place the TLDs this close to each other, the image sends out a message, with the Emphasis at the center of the page, creating a design that pops.

Other Important Principles of Design

These include the principles of typography, color, Gestalt Principles, grid and framing, alignment, and shape. Certain of them meet the criteria of “principles,” while others are more similar to design elements.

“Typography” refers to how the text is laid out as a layout. It includes the fonts used, their spacing, size, and weight, and how different text elements interact. A good typographic style depends on all the other design principles mentioned in the article earlier. Utilizing color in the UI/UX Design Process is among design’s most crucial psychological elements. It is a significant influence on the user experience. Psychology and color influence many others mentioned previously. Grids and alignment are tightly linked to balance. They refer to how elements are placed according to a non-existent grid of the page.

Framing describes how the principal subject matter of a layout is placed concerning the other elements of the page. The term is usually used when discussing cinematography and photography. It’s how the primary focus of a photograph is placed about the larger image. The principle is also carried into the design. 

Form is also a key aspect of every design, specifically the forms used to create elements in the design and its overall design. Certain shapes may evoke various emotions. Circles are organic and fluid, whereas squares tend to be more formal and rigid, while triangles convey a sensation of motion or energy. These design “principles” or elements are essential to an excellent design. They should be viewed in conjunction with other fundamentals to provide the most enjoyable user experience.

What Can You Do To Apply The Principles Of Design?

The design doesn’t need to adhere to these guidelines to remain “good.” Some fantastic designs disregard some or all design fundamentals to make an attractive and appealing design. Communicating the information is essential. The moment of jarring disorientation makes this concept so unique and satisfying.

Design elements must be seen as movable elements that can create an interesting story. When you begin your design task, you should familiarize yourself with design principles. Then, you can break through the rules of graphic design to develop your design.


The “basic” principles of design can be debated. However, understanding and applying the concepts discussed above is essential for the success of any design venture. Designers need to be aware of how these principles affect their work. Learning from other designers how they used these concepts in their designs can be valuable in creating more effective designs.

Designing an excellent design without a complete understanding of these components and design principles is possible. It’s usually done with “designer’s intuition” and may involve trials and errors to create something that appears good and offers the best user experience. Designers can save lots of energy and time by applying the concepts we’ve discussed until they are second nature.

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