AddWeb Insights

Web, AI & eCommerce Engineering Notes from the team shipping it.

Practical writing from 160+ engineers building production platforms for D2C brands, enterprise retail, B2B operations, and AI-driven workflows. No fluff. No “thought leadership.” Just what worked, what didn’t, and what we’d do differently next time.

Content Pillars

Browse by what you’re actually building.

Six pillars covering everything the AddWeb engineering team ships, scopes, or supports from AI agents to platform migrations.

01 // PILLAR

WordPress

Custom themes, plugin development, WooCommerce, Core Web Vitals, security, SEO, and the WordPress best practices we’ve learned from building and maintaining websites at scale.

02 // PILLAR

AI

LLM development, AI agents, predictive analytics, voice agents, AI-powered eCommerce ops, and the integration patterns that actually ship to production.

03 // PILLAR

eCommerce

WooCommerce, Shopify Plus, headless commerce, replatforming, subscription billing, AI shopping agents, and the end-to-end ops that win the eighth-visit checkout.

04 // PILLAR

Web Development

Laravel, Drupal, WordPress, Node.js, React, Vue — architectural patterns, performance tuning, and the engineering decisions that scale past launch day.

05 // PILLAR

Drupal

Drupal → WordPress. Drupal 7/8/9 → modern CMS. Legacy Drupal sites → scalable, user-friendly platforms. SEO-safe migrations for organizations that have outgrown Drupal or need a simpler content management experience.

06 // PILLAR

WooCommerce

Retail, Fashion, B2B, Electronics, Health & Wellness, Food & Beverage, Subscription Commerce — WooCommerce stores with industry-specific integrations, payment flows, and the eCommerce use cases we build every month.

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Worth your time this week.

Hand-picked by the AddWeb editorial team the posts shipping the most reader-emails right now.

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The best of what 160+ engineers wrote, shipped, or learned that week delivered every Friday morning. Read in 4 minutes. No promo-blast garbage. Unsubscribe in one click.

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All Recent Posts

The latest from the team.

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DesigneCommerceShopify
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Why Psychology Belongs in Your Design Stack The average Shopify store owner spends on ads, SEO, and photography. But in their store, the store owner…

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13 min
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25 Jun 2026
DesignNGOUI UX
Designing for Generosity: The Psychology of Giving in Modern Web Experiences
“We must design for the way people behave, not for how we would wish them to behave.”— Don Norman, Father of UX Design 📌 Key…

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Design
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Becoming a leader in the marketplace with an enormous client base and value for the brand can be challenging. The success of an online business relies…

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16 min
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Design
Webflow Advantages for No-code Web Design A Case Study
Web flow is a visual development platform that allows anybody to develop custom websites with a very high level of control over their building blocks.…

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10 min
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Design
Exploring the Gestalt Principles of Design
Designers have been preoccupied with the impact of psychology on their profession for a long time. A brief overview of some of the most crucial…

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12 min
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21 May 2024