Leads, leads, and leads! As you take your business online, your website becomes the most crucial channel to fill your sales funnel. Prospects and existing customers interact with your website at different stages during their buying journey. You must serve with a personalized and user-friendly website that will assist them throughout their purchase.
But what if your website needs to generate more leads? You may end up frustrated due to disappointing website performance. Any business needs sales to generate revenue, and to make a sale; you will need an audience interested in your products or services. And that, in the end, is part of the lead generation strategy.
You may have tried everything to optimize your website for lead generation, and something else is needed. Now, what’s next? Well, you are not the only one! There are a lot of businesses going through a lousy lead generation strategy. While consistently poor performance could be a sign of something messy with your website, sometimes, there are a few things in your website that you can change to optimize your website.
So, before redesigning your website or investing in a digital marketing strategy, you should do your due diligence and ensure you have done everything mentioned in this blog post. Let’s look at how you achieve website performance optimization for a lead generation without investing much in search engine optimization or a digital marketing agency.
Forms are an ideal part of any lead generation strategy. But most people never like to see such lengthy or unwanted forms. This is because it slows down the process of purchasing any product. Also, they are painful to fill up, which in the end, affects the overall conversion process.
As a part of website performance optimization for lead generation, there are a few ways to make the forms easier for people. Here’s how:
- Make it short. Try to reduce the form length by removing fields. This will encourage users to go for it and improve conversions.
- Make them mobile-friendly. Yes, it is essential these days to make your forms mobile-friendly. It will bring a seamless user experience and make your lead generation strategy work for you.
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The bad news is that you're losing a tonne of leads if you're not already doing this. The good news is that you will notice a noticeable increase in the number of leads you generate if you merely develop a few landing pages. And the main reason behind it is due to attention.
You may direct users' attention to the current task using landing pages. Because of this, leading prospects to these sites typically results in far higher conversion rates than simply throwing them onto your homepage and hoping they'll see the CTA you want them to click. A landing page could be the best way to optimize the website for lead generation. Even if someone is already on your website, adding a landing page will be a great lead generation strategy to improve the leads.
Page speed is one of the most important metrics you should be aware of when optimizing your website. Everyone is busy today and wants everything faster. Improving your website speed is the best way to retain and grow your audience, leads, and conversion rates.
Your website's slowness could result from your site design, content, or server. But to optimize the website for lead generation, you must overcome the challenges and improve the page speed to bring exceptional user experience. Remember, the slowness of your site could break your entire lead generation strategy.
One of the most significant ways to optimize the website for lead generation is to use the best SEO practices. It will build a strong foundation for the lead generation strategy. SEO or search engine optimization is essential to ensure that new users visit your website daily.
A proper SEO helps Google match your website content with the appropriate and qualified internet users. The more optimized your website is for search engine optimization, the better Google crawlers will understand the purpose of your website’s content and deliver it to the right audience. To get the maximum benefit from SEO, you can get help from a professional digital marketing agency.
Regarding website performance optimization for lead generation, call-to-actions play a vital role. While employing best SEO practices may bring qualified and quality leads, the call-to-actions will keep your customers glued to your website and urge them to explore more and spend more time.
Writing a strong CTA and knowing where to place it are equally vital. Make sure the CTA is prominent and situated in the top half of the page if you include it on your homepage. CTAs for blog pages, on the other hand, should always be added at the end.
You should examine your website's design and pinpoint hotspots and regions of high interest to learn more about where to place CTAs for the most significant impact. Put a CTA there once you've discovered such spots; this will significantly aid you in producing high-quality leads.
Creating compelling CTAs for your homepage and product landing pages should be your priority. You can even get help from the lead generation services to do it on your behalf. When visitors are greeted with a clear and straightforward call to action on these high-traffic sites, your chances of growing your leads increase considerably.
More than 92% of people look at reviews before making any buying decision for a new business. People are more interested to know whether the company or site they are buying from can deliver quality products or services.
Showcase your work to clients before they request it themselves by being proactive. It would help if you established the credibility of your brand when consumers visit your website. Your visitors will regard you more seriously if you can point out your best clients, utilizing them as an example.
It demonstrates that your business products are more than empty promises when more consumers are well-known brands. It gives a prospective customer more assurance to buy from you.
It's a good idea to display the company logos of your top clients right after your value proposition as a part of your lead generation strategy. Your visitors will identify your best clients with your value proposition the next time they read it.
Consider considering A/B Testing if you have followed the correct procedures but still aren't seeing the conversion success you were looking for (or if you are intrigued and want to go further).
A/B Testing can be done on various marketing materials and components on and off your website. You should conduct A/B Testing for your inbound marketing activities away from your website (such as email or pay-per-click ad campaigns). You may quickly ascertain which variations of your advertisement or email work best at luring consumers to your landing page by distributing slightly modified copies of them.
A/B test different components of the landing page once a visitor arrives at your website via one of these inbound marketing vehicles to see which promotes more conversions. Page layouts, body content, call-to-action copy, button colour, photos, videos, contact form location, and even the "Thank You" page that a user is typically forwarded to after submitting a form are all things you may A/B test.
The essential component of lead generation for every organization is its website. Making sure your prime information is above the fold and keeping your conversion path straightforward are good places to start. Reduce clutter, emphasize your calls to action (CTA), and ensure you have targeted landing pages that express your message effectively.