Simplify Event Marketing & Management with Zoho Backstage

At AddWeb, we help businesses and organizers deliver exceptional event experiences through Zoho Backstage Zoho’s all-in-one event management and marketing platform. From registration to post-event analytics, Zoho Backstage streamlines every step of your event journey, helping you boost attendance, engagement, and ROI effortlessly.

Our Work

Why Choose Zoho Backstage?

Design stunning event websites with customizable templates no coding needed. Showcase speakers, sessions, and sponsors in style, optimized for both desktop and mobile.

Automate your event promotions by syncing with Zoho Campaigns, CRM, and social platforms. Send personalized invitations, reminders, and follow ups to boost attendance.

Leverage live polls, Q&A, and chat during sessions. Encourage networking through attendee directories, discussion boards, and virtual lobbies.

Plan agendas, assign speakers, and manage multiple sessions or tracks all within one intuitive dashboard.

Track registrations, attendance, and engagement metrics. Analyze trends, collect feedback, and use insights to improve future events.

Host physical, virtual, or hybrid events with integrated live-streaming, breakout sessions, and real-time engagement features.

Sync leads and contacts with Zoho CRM, send automated event invites via Zoho Campaigns, collect surveys through Zoho Survey, and manage payments with Zoho Books or Stripe.

Measurable Benefits You’ll See

Increased Attendance: Promote effectively through personalized campaigns and retargeting.
Streamlined Operations: Manage all event aspects marketing, registration, and engagement under one roof.
Enhanced Attendee Experience: Deliver interactive, engaging, and value-driven events.
Better ROI: Reduce manual tasks and improve conversions through automation and insights.
Better Team Productivity: Automate routine chats with bots
Scalable Growth: Use workflows and segmentation to scale campaigns as contact lists grow

Industry-Specific Use Cases

Corporate Events & Conferences
Education & Training
Nonprofits & Associations
Entertainment & Media

Launch product showcases and annual summits.
Manage multi-day, multi-track events with speaker coordination and sponsor promotions.
Capture leads directly into Zoho CRM for post-event nurturing.

Organize webinars, workshops, or certification events.
Automate registrations, reminders, and feedback collection.
Offer certificates and post-event recordings to attendees.

Host fundraisers, awareness events, or community meetups.
Manage donations, volunteers, and attendees from one dashboard.
Track engagement and measure impact with built-in reports.

Manage festivals, concerts, and online performances.
Engage audiences through interactive live sessions and polls.
Track ticket sales, promotions, and audience engagement.

Our Implementation Approach

Discovery & Planning
Identify event goals, audience segments, and engagement strategies.
Setup & Customization
Configure event websites, ticketing, and integrations with CRM, payment gateways, and marketing tools.
Automation & Promotion
Set up automated invites, reminders, and follow-up sequences using Zoho Campaigns.
Event Execution
Ensure smooth coordination across sessions, speakers, and virtual environments.
Post-Event Analytics
Measure attendance, feedback, and engagement to refine future events.
Training & Handoff
Equip your team to independently manage and optimize future events.

Host Smarter with Zoho Backstage

Empower your marketing and event teams with a unified platform for planning, promotion, and performance tracking. At AddWeb, we’ll tailor Zoho Backstage to your event needs, helping you create impactful experiences, drive engagement, and achieve measurable success.