The Business Needs
A deep dive into DFS’s pain points
How often do you struggle to find the best deal while buying household accessories and industrial tools while you are in the middle of the sea or on duty? When you have improper network connectivity, it is almost impossible to figure out what’s available for you.
The client wanted to eliminate this problem and create a solution that lets potential buyers get amazing prices on handpicked ship essentials even when they do not have internet connectivity. Also, the client wanted to overcome a few challenges, such as:
- Increase their brand awareness in the Europe market
- A switch for online and offline shopping mode
- In need of a strong online presence
- Leverage the technological advancements for front-end
- Need innovative features for their eCommerce portal
About DFS: It is a renowned European merchant of household accessories and industrial tools. DFS provides handpicked and frequently consumed household accessories and industrial tools and sells them to suppliers and direct customers at a discounted rate. From bedding & towels, cutting tools, and hose accessories to kitchenware, DFS distributes a wide range of merchant ship products across the globe.
Sneak pick into how AddWeb Solution helped DFS
Although the client had some idea of what he needed, he needed more clarity of how it would work in terms of an eCommerce site & made up with the offline search. And that was the main challenge for the AddWeb Solution team. It was tedious to pick up the context from the client's idea and ideate the solution.
After long discussions with the client and multiple brainstorming sessions, we managed and finalized the approach to kick-start the project. We decided to move ahead with the Agile approach and broke the overall project into two parts: front-end implementation and minor backend development.
To help the client leverage the advanced technology, the AddWeb Solution team suggested going ahead with headless commerce development using Vue Storefront 2 and Magento (Version) for the eCommerce backend. The team for the project aligned, including UI/UX experts, VueStorefront2 developers, QA professionals, and Magento resources, to manage the overall front-end and backend activities.
The journey towards advanced features development
Overcoming the challenge of network connectivity and enabling shopping even when offline, along with enhanced front-end and innovative features, was the ultimate goal of the AddWeb Solution team. The technical front-end and back-end experts have enabled a unique feature that allows users to switch between offline and online shopping modes. Also, our team has taken utmost care to reflect the brand of DFS without losing their business context and launched a whole new eCommerce site that smoothly works across all devices with modern headless architecture.
Let the DFS leverage the actual break up of front-end and back-end with VueStorefront-2, a lightning-fast front-end for headless commerce.
Integrated a basic VSF theme to match the DFS business’s niche and establish a strong brand presence.
Let the customers continue their ship essentials even when they do not have an internet connection using offline shopping mode.
While shopping offline, customers can export their selected products as and when required.
eCommerce Store Screenshots
Getting into the all-new DFS store.
Clients Speak-Stories from our Clients
Check out what our client says about our work.
Glimpse of unmatched outcome
It's rare to have the opportunity to collaborate with a customer who has a distinct vision. Our client wanted to fill the gap that he believed existed in the household accessories and industrial tools market. In his opinion, an eCommerce site like this may succeed because there are few direct rivals. We successfully completed the DFS eCommerce solution by keeping this authenticity in mind and remaining true to our client's vision.
Increased Offline Downloads
Increased Customer Engagement
Increased Website Users