WooCommerce Stabilization, Dual Pricing Architecture & Launch-Ready E-Commerce for a Natural Food Brand
AddWeb Solution partnered with Agustín Cicchitti to stabilize and make launch-ready the existing MolyMarket WooCommerce platform, a health food and natural products e-commerce store serving both retail and wholesale buyers across Argentina. We resolved critical issues across pricing logic, caching, checkout flow, and Mercado Pago payment integration, while enhancing UI consistency and shipping configuration to ensure a reliable, smooth production go-live across both B2C and B2B user flows.
The Business Needs
Understanding the Challenge of Stabilizing a Complex Dual-User WooCommerce Platform for Production Launch
MolyMarket is an e-commerce business located in Mendoza that deals with nuts, bulk foods and natural products to retail and wholesale clients. It was based on WooCommerce, but had a substantial list of unsolved technical problems and was not yet ready to safely and successfully roll out into a production environment.
The dual-user nature of the platform, both to a B2C retail and a B2B wholesale customer, was an additional complexity that complicated stabilization. Pricing logic had to be based on various user types but the inconsistencies in the calculation and display of prices, offers and discounts was leading to unreliable and baffling shopping experience. These problems were being compounded by caching problems, where inappropriate and out of date data is provided to the user at key stages of the purchasing process.
The checkout process was also associated with some serious problems – the payment integration with Mercado Pago that is the largest payment gateway in Argentina was not working on a regular basis, which posed a direct obstacle to the successful completion of the payment. Checkout email verification and Google login flows were also hosed, and user onboarding and purchase completion were not possible.
In addition to functionality, the site experienced inconsistencies in the UI and improperly configured shipping options that negatively impacted the professional-deal-driven brand image MolyMarket had to build when it comes to trust in retail and wholesale buyers across the region.
About Our Client: Agustín Cicchitti engaged AddWeb Solution to take ownership of all pre-launch stabilization work on the MolyMarket WooCommerce platform, ensuring every critical issue was resolved, and the site was fully production-ready before go-live.
Our Approach
Systematic Diagnosis, Prioritized Remediation, and Launch-Readiness Validation Across a Complex WooCommerce Environment
AddWeb Solution started with an extensive audit of the MolyMarket site in all of the reported and unreported areas of concern which were the pricing logic, caching behaviour, checkout flows, payment integration, UI consistency, and shipping configuration. All problems were recorded, classified according to the level of seriousness and ranked according to the direct effect on the platform to achieve reliable going live.
The most urgent ones, such as Mercado Pago payment integration failures and checkout flow breakages, were solved initially, as they were the direct stoppers to any successful transaction. Our team has gone through the payment plugin configuration, solved integration issues, and end to end tested the entire checkout process of both B2C and B2B user types.
The hierarchy of dual pricing rules was an exceptionally complicated issue. The retail and wholesale users had to observe completely different pricing on the same product line, and offer logic and discount rules that needed to work properly on each user group, without cross-contamination. We have reorganized the pricing logic to ensure clean, and reliable separation of the two user levels.
The differences in the caching-related issues were solved by specific adjustments in the cache configuration, so that pricing, product-related information and user-related content were delivered with the always-fresh and correct information, especially when it comes to the dual-user pricing model. Email verification and Google login were seamlessly incorporated into the checkout, enhancing the security and usability of new and returning customers.
UI audits and fixes were done throughout the platform and shipping setup was audited and adjusted to the operations needs of MolyMarket and the entire experience was brought to the level of the clean and practical and offer-driven brand image the business required to present.
The Solution
A Full Pre-Launch Stabilization and Technical Remediation Delivered Across Pricing, Checkout, Payments, and UI
AddWeb Solution delivered a comprehensive stabilization and launch-readiness solution covering every critical layer of the MolyMarket WooCommerce platform.
Dual Pricing Rule Hierarchy
Architected and implemented a clean, reliable pricing rule separation between Retail and Wholesale user tiers, ensuring the correct pricing, offers, and discounts were consistently displayed and applied for each user type across the full product catalog.
Pricing & Offer Inconsistency Fixes
Identified and resolved all pricing and offer display inconsistencies across the platform, ensuring that promotional pricing, bulk discounts, and standard retail prices were calculated and shown correctly at all times.
Caching Issue Resolution
Diagnosed and fixed caching misconfigurations that were causing stale, incorrect, or user-inappropriate data to be served, ensuring fresh, accurate content delivery across all user sessions and user types.
Mercado Pago Payment Integration
Resolved all Mercado Pago payment plugin integration failures, validating the complete payment flow end-to-end for both retail and wholesale transactions to ensure reliable, successful checkout completion.
Checkout Flow Enhancement
Rebuilt and stabilized the checkout flow to function reliably across all user types, resolving broken steps and ensuring a smooth, uninterrupted path from cart to order confirmation.
Email Verification Integration
Integrated email verification into the checkout flow to strengthen user authentication, reduce fraudulent orders, and improve account security for both B2C and B2B customers.
Google Login Integration
Added Google login functionality to the checkout experience, reducing sign-up friction and improving conversion rates for new users entering the platform for the first time.
UI Consistency Improvements
Audited and corrected UI inconsistencies across the platform to ensure a cohesive, professional, and on-brand visual experience aligned with MolyMarket’s clean, deal-driven identity.
Shipping Configuration
Reviewed and correctly configured shipping options, zones, and rates to reflect MolyMarket’s operational requirements and present accurate delivery options to customers at checkout.
WooCommerce Platform Stabilization
Addressed all underlying WooCommerce stability issues to ensure the platform could handle production traffic reliably across both B2C and B2B user flows without performance degradation or unexpected failures.
Key Features & Activities
Comprehensive E-Commerce Platform Stabilization with Pricing Logic Fixes and Performance Optimization
Screenshots
Highlighting WooCommerce Stability Improvements with Issue Resolution & Performance Optimization
Client Testimonial
What Our Client Says
Final Outcome
Delivering a Stabilized, Launch-Ready WooCommerce Platform for a Dual-User Natural Food E-Commerce Brand
Through AddWeb Solution’s comprehensive pre-launch stabilization engagement, MolyMarket now operates as a reliable, fully functional WooCommerce platform ready for production go-live across both its retail and wholesale customer bases. All critical blockers — including Mercado Pago payment failures, checkout flow breakages, pricing inconsistencies, and caching issues — have been identified and resolved.
The dual pricing rule hierarchy now functions cleanly and consistently, giving retail and wholesale buyers a pricing experience tailored to their user type without any cross-contamination or calculation errors. The enhanced checkout flow, complete with email verification and Google login, provides a secure and frictionless purchase journey that builds trust and reduces drop-off at the most critical stage of the buyer’s journey.
UI consistency improvements and correctly configured shipping options have elevated the overall professionalism of the platform, aligning the digital experience with MolyMarket’s clean, deal-driven brand identity. With the platform at 95% completion and one final issue pending client approval before go-live, MolyMarket is positioned for a confident, reliable production launch.
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