Prosal – Supercharging Performance with Webflow
We revamped Prosal to enhance their online performance and deliver a seamless user experience for their AI-powered RFP platform. With a modern UI crafted in Figma and developed on Webflow, the redesign dramatically improved usability and page speed. Optimized for mobile with a PageSpeed score jump from 49 to 96, the new design ensures faster load times and increased engagement across all devices.
The Business Needs
Understanding the Needs of Prosal’s Goals
Prosal was seeking more than just a cosmetic uplift—they needed a high-performing, visually captivating website that could complement their AI-driven RFP platform. With an outdated design and a mobile performance score stuck at 49, the site was lagging behind user expectations and modern UX standards.
The primary objective was to redesign key web pages, add new ones, and revamp the UI/UX to create a fast, fluid experience that aligns with their innovative platform. Beyond aesthetics, performance was non-negotiable. The client wanted a mobile-first design, better animations, and clear content structuring to engage enterprise users quickly and effectively.
Our approach involved creating fresh Figma mockups, seamless Webflow implementation, and comprehensive performance enhancements—right from layout styling to SEO best practices—all aimed at boosting mobile scores and usability.
About Our Client: Prosal is an AI-powered platform that revolutionizes the RFP process by helping businesses discover, manage, and respond to RFPs more efficiently. With automated capture reports and intuitive collaboration tools, Prosal empowers teams to win more with less effort. The company wanted its digital presence to reflect the same efficiency and intelligence that powers its platform.
Our Approach
Crafting a high-performance, visually dynamic webflow experience
To help Prosal establish a fast, responsive, and visually striking website, we began by analyzing their performance bottlenecks, particularly the sluggish mobile speed score of 49. Our team collaborated closely with the client to design modern, conversion-focused pages in Figma that aligned with their brand’s forward-thinking identity.
Once the new designs were finalized, our Webflow developers implemented the updated UI, ensuring every component—from layout to typography—was optimized for clarity and engagement. We introduced subtle yet effective animations across key sections to bring the content to life without impacting speed.
Beyond the visual polish, we focused on technical enhancements: SEO improvements, code cleanliness, load handling, and mobile responsiveness. Leveraging Cloudflare for caching and Google Analytics + HubSpot for performance insights and behavior tracking, we created a robust, high-speed ecosystem.
The Solution
A performance-driven, visually engaging Webflow redesign for an AI-powered RFP platform
To elevate Prosal’s online presence and address performance concerns, we executed a strategic Webflow overhaul centered on speed, SEO, and modern UI/UX. Our key deliverables included:
- Webflow Performance Optimization
We improved the mobile PageSpeed score from 49 to 96, optimizing everything from lazy loading to asset compression, styling clean-up, and layout restructuring to create a lightning-fast experience. - Figma-Based UI Redesign
Our designers crafted clean, user-centric layouts in Figma, focusing on usability, visual hierarchy, and brand consistency. These new designs were strategically applied across multiple pages to enhance both functionality and aesthetics. - Animation & Interactive Elements
We incorporated subtle, performance-friendly animations and transitions in key page sections to create a smooth, engaging experience without compromising loading speed. - SEO & Code Hygiene
Every visual and structural update was SEO-aligned. We optimized metadata, implemented structured content blocks, and cleaned redundant styles/scripts to enhance technical performance and discoverability.
- Responsive Across Devices
Special attention was given to mobile-first responsiveness, ensuring Prosal’s revamped interface delivers equally strong experiences across smartphones, tablets, and desktops.
The solution not only accelerated Prosal’s website performance but also refreshed its look and feel, helping them deliver a seamless and modern digital journey for users seeking efficient RFP management.
Features
The site features a user-friendly, conversion-focused Webflow build.
Screenshots
Optimizing Prosal’s digital presence with a high-speed Webflow upgrade
Voices of Our Clients
Discover the impact through their words.
Final Outcome
The Prosal website now delivers a high-performance, design-forward experience for users navigating the AI-powered RFP platform. With a mobile PageSpeed score boosted from 49 to an impressive 96, the new site ensures fast load times, fluid animations, and an optimized mobile experience, crucial for decision-makers accessing the platform on the go.
Built on Webflow using designs crafted in Figma, the site features smooth animations, refined layout structuring, and SEO-backed architecture, all aligning with the brand’s modern, tech-savvy identity. By implementing Cloudflare CDN, Google Analytics tracking, and HubSpot integrations, the platform is now both scalable and insight-driven.
Moreover, the responsive interface allows seamless performance across devices, while the modular Webflow setup empowers the Prosal team to manage and update content independently. Within just one week, AddWeb Solution delivered a site that not only performs but converts.
