AddWeb Insights
Web, AI & eCommerce Engineering Notes from the team shipping it.
Practical writing from 160+ engineers building production platforms for D2C brands, enterprise retail, B2B operations, and AI-driven workflows. No fluff. No “thought leadership.” Just what worked, what didn’t, and what we’d do differently next time.
Active blog · published since 2013
New posts · published weekly
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Six pillars covering everything the AddWeb engineering team ships, scopes, or supports from AI agents to platform migrations.
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All Recent Posts
The latest from the team.
Web DevelopmentWordPressWordPress vs. Everything Else: 8 Questions to Ask Before Choosing Your Business Website Platform
Choosing a website platform isn’t really a WordPress-vs.-Wix debate. It’s a business decision about control, cost, growth, performance, and what your team will need two…- AIWeb Development
From Websites to Intelligent Portals: How Enterprises Are Reimagining Their Digital Front Doors
Introduction For years, an enterprise website had one primary job: tell people who you are and what you do. There was a homepage, an About… - Web DevelopmentWebflow
Why Webflow Is the Silent Engine Behind the World’s Fastest-Growing SaaS Websites in 2026
“Webflow eliminated all the developers from the process of updating the website.” You know the feeling. A SaaS founder or marketing lead opens a competitor’s… - UI UXWeb Development
The Rise of Self-Optimizing Websites: How Machine Learning Is Rewriting UX Rules
Introduction For years, most websites have worked the same way: build the pages, publish the content, and optimize later. But that approach is starting to… 
Web DevelopmentWhy Machine Learning Suddenly Became Powerful: The Three Ingredients That Changed Everything
Machine learning suddenly seems powerful because all three of the following happened simultaneously: we collected an enormous amount of data, had access to extraordinary compute,…- AIWeb DevelopmentWebflow
How Webflow’s AI Site Builder Is Changing the Economics of Web Development
Introduction A website used to be a sequence of expensive steps: discovery, design, copy, development, QA, deployment, and then the round of fixes that always…
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