AddWeb Insights
Web, AI & eCommerce Engineering Notes from the team shipping it.
Practical writing from 160+ engineers building production platforms for D2C brands, enterprise retail, B2B operations, and AI-driven workflows. No fluff. No “thought leadership.” Just what worked, what didn’t, and what we’d do differently next time.
Active blog · published since 2013
New posts · published weekly
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Read by CTOs & engineering leaders
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Browse by what you’re actually building.
Six pillars covering everything the AddWeb engineering team ships, scopes, or supports from AI agents to platform migrations.
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All Recent Posts
The latest from the team.
ShopifyShopify Store Performance: The Hidden Factors That Slow Down Ecommerce Websites
A slow product page rarely looks slow to the person who built it. On a fast office connection, with browser caching doing half the work,…- Shopify
Shopify Theme Development vs Custom Development: Which Is Better for Growing Brands?
Each emerging Shopify brand sooner or later finds itself at the same crossroads: continue to customize the existing theme or build a website from scratch.… - Shopify
Building Real-Time Inventory Experiences with Shopify
Availability counts on the product page represent a promise. If this promise turns out to be incorrect, meaning the product is shown as available despite… - Shopify
Common Shopify Integration Bottlenecks and How to Eliminate Them
Executive Summary Shopify integrations are rarely broken by an incompetent programmer writing poor-quality code. Shopify integrations are broken because of the platform’s limitations, its rate… - Shopify
How to Keep Shopify Stores Stable During Continuous Feature Releases
A practical operating framework for merchants and dev teams shipping fast on Shopify without breaking checkout, themes, or revenue. Shopify no longer ships changes in… - eCommerceShopify
High-Ticket Ecommerce on Shopify
Executive Summary Putting both a $28 candle and a $28,000 watch on the same shopping cart software sounds ludicrous until you consider what the most…
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